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Peapod Essay

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Peapod Essay
1. Which is/are the key issue or issues
Peapod Inc was an early pioneer in e-commerce, inventing an online home-shopping service for grocery items ahead of the commercial emergence of the internet. The main problem of Peapod is that over 6 years has not been profitable, has had big losses and it is very difficult to be a competitive company. 2. Construct a SWOT (give at least 5 items for each one) Strengths * Pioneer in e-commerce * Experience * Just-in-time inventory system * Easy to navigate website * Competitive prices | Opportunities * Alliances with grocers who want to go online * Expansion * Growth technology * Partnerships with other businesses to sell their products online * Diversified product line | Weaknesses
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