(19% of sales) with Lipton‚ Magnum‚ Wall’s‚…; and Home Care (18% of sales) with Surf‚ Omo‚… SWOT analysis for Unilever Internal Factors Strength Strong portfolio Global brand Product diversity Sustainable living plan Combine global and multidomestic strategy Strong human resources Weakness Product can be easily replaced Lack focus on non-famous brands External Factors Opportunity Emerging market Raising population Globalization Increase consumer concern for health and environment Threat
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McDonalds SWOT analysis 2013 Strengths Location‚ commercial/high density areas. Efficiency & speed. Reasonably priced menu. Standard/ quality/ reliability. Friendly customer orientated staff. Largest fast food market share in the world. Children targeting. Weaknesses Negative publicity Unhealthy food menu. High employee turnover. Competition. Opportunities Maturity → New markets Home delivery service. Threats Other local fast food chains. Lawsuits against McDonalds. Strengths
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NOKIA: Change in Market Strategy ABOUT THE COMPANY: In 1865‚ Fredrik Idestam‚ a mining engineer‚ founded a paper manufacturing company and called it Nokia. Finnish rubber Works became a part of the Nokia Company in 1920 and in 1922‚ Finnish cable Works joined them. All the three companies were merged to form Nokia group in 1967. But Nokia didn’t stopper here‚ they foray into new ventures like in power and electronic business in late 1970s. By 1987‚ consumer electronics became Nokia major business
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Strategic Marketing SWOT Analysis of Kroger Co. Marcus A. Bradley Columbia Southern University Abstract Kroger Co. as with most of its competition finds itself in a unique and challenging position to maintain market dominance while suffering the effects of a sluggish economy. While having an impressive market share in 44 markets and 31 states‚ the weaknesses of operating manufacturing widespread operations‚ open it up to contamination
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Swot analysis Unilever is a company that serves in almost all the continents and over 190 countries of the world. It has a wide variety of products serving the people of all ages. Based on its core competencies and strategic outlook its strengths are; Strengths Company operates its operations nearly 190 countries and they also have 270 manufacturing sites worldwide · Strong portfolio of brands and diversified product range · Company has more than 400 brands known as multinational brands but some
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SWOT Analysis: SWOT analysis is used to strategically plan and identify a company’s internal strengths and weaknesses and the external environment that creates opportunities and threats. Company’s use their external opportunities to reinforce internal strengths and improve internal weaknesses in an attempt to achieve organization goals. The internal factors of strengths and weaknesses are measured by its impact on the goals and objectives of the organization. A company’s strengths are its resources
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Brand and Product Overview LVMH‚ being a huge conglomerate‚ does operate in a different luxury markets‚ offering variety of products for their customers. The whole LVMH group is focusing on items that would be demanded by high-income customers. According to Pan & McCauley (2005) brands played an important role in the luxury industry‚ as buyers in this segment bought not only the product but also its associated values in terms of class-consciousness‚ emotional and artistic appeal‚ a unique design
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GlaxoSmithKline SWOT Analysis Strengths Offices in over 100 countries major research centres in the UK‚ USA‚ Belgium and China. One of the world’s leading research based Pharmaceutical and healthcare companies. High quality and respected Brand name across the world. GSK works closely with the World Health Organisation in developing lifesaving vaccines such as the Ebola vaccine. They see their employees as their most important asset and recognise their achievements with both financial and non-financial
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SWOT Analysis As stated in our situation analysis over the past decade the United States has become more and more infatuated with being in shape. A healthier America provides means for our agency with a great opportunity to create a new running shoe that will provide comfort and functionality to the masses that are hitting the road at an increasing rate. Of the four majoring companies that lead the market in running shoes which are Nike‚ Adidas‚ Reebok and Saucony; we decided to go with Saocony
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1. SBIMF BUSINESS IN SBI –SWOT ANALYSISSUBMITTED BY:-SHIVI SHARMACUN120550078SUBMITTED TO:-CHITKARA BUSINESS SCHOOL 2. BRIEF ABOUT MUTUAL FUNDS A mutual fund is not an alternative investment option tostocks and bonds; rather it pools the money of severalinvestors and invests this in stocks‚ bonds‚ moneymarket instruments and other types of securities. Buying a mutual fund is like buying a small slice of abig pizza. The owner of a mutual fund unit gets aproportional share of the fund’s gains‚ losses
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