Bass Pro Shops Outdoor World is a private retailer company that sells not only outdoor goods merchandise but also an adventurous experience to attract their customers. Bass Pro Shops provide amusements facilities and workshops for their customers to demonstrate a practical outdoor activity. Bass Pro Shops have successfully established a “destination development” system‚ which combines their merchandise with an engaging entertainment and gain revenue for approximately $1.9 billion from over 100 million
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Ariel Kramer 11-05-2012 (Marketing: Bass Pro Shop) Summary Industry analysts have posted the question: “are there limits to growth in the sporting and outdoor goods retail category”? Apparently‚ not for Bass Pro Shops Outdoor World. Founded by John Morris in 1972‚ it became the nation’s leading retailer of outdoor gear‚ selling its merchandise through massive stores‚ catalogs and a website (www.basspro.com). Operating about 50 large retail stores in the United States‚ it ranks
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Prepare a S.W.O.T. analysis for Bass Pro Shops. What types of strategies do you recommend based on your analysis? Strengths (company’s internal factors from resources and capabilities)- Bass Pro Shops have a competitive advantage‚ which in the text is defined as “a firm has a marketing mix that the target market sees as better than a competitor’s mix” (Perreault et al‚ 2011 p. 47). The way that Bass Pro Shops has this competitive advantage is that its stores have become a tourist attraction making
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Bass Pro was started in 1971 by a man named Johnny Morris‚ a fisherman that was tired of not being able to get good fishing tackle at local stores. He got the idea after a family trip to Maine where Johnny visited an L.L. Bean store. He figured ‘if a store like that could get people to come to Maine why not Missouri.’ (O”Donnell 2009) He would drive around the country looking for premium fishing tackle that he could find to fill his U-haul trailer with to sell. He would bring his new found fishing
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makes a Bass Pro Shops store different from other sporting and outdoor goods retail stores? The Bass Pro Shops stores are truly a unique retailer that is different from most other sporting and outdoor goods retail stores. One way Bass Pro Shops is much different than other sporting and outdoor goods retailers is that Bass Pro is a privately owned company. Every other close competitor is a publically traded company. Bass Pro Shops has been called a sportsman’s paradise. Bass Pro Shops are
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Case Study: Bass Pro Shops Bass Pro Shops is a privately held sporting goods and outdoor goods store headquartered in Springfield‚ Missouri. In addition to the Outdoor World store‚ Bass Pro Shops has over 15 large retail stores in the U.S. It also owns and operates subsidiaries such as Tracker Boats‚ Big Cedar Lodge‚ and Redhead. Bass Pro Shops is known for a large selection of hunting‚ fishing‚ and other outdoor gear. History Founded by John Morris in 1972‚ Bass Pro Shops was born out
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Bass Pro (http://www.basspro.com/) The mission statement of Bass Pro is short and right to the point of what they want to convey and do for their customers. Their mission statement is‚ “To be the leading merchant of outdoor recreational products inspiring people to love‚ enjoy‚ and conserve the great out doors.” They support their mission statement by offering a wide variety of outdoor recreational tools and gear for beginners to experts. They also have very well trained and knowledgeable staff
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Bass Pro Shops were created out of frustration of a fisherman that could not find any tackle in his town. So in 1971‚ Johnny Morris rented a U-Haul and headed across America filling the truck with the newest tackle as he went. Once Johnny had finished‚ he returned home to Springfield‚ Missouri‚ and started his own fishing business with eight feet of space in his father’s liquor store (Bass pro shops‚ 2012). This became a starting point for many fishermen in the Ozark’s famous bass lakes. In 1974
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Case Study #7– Bass Pro Shop QUESTION: What are some examples of sales promotion tools at Bass Pro Shops? ANSWER: Bass Pro Shops use many sales promotion tools. In-store sales are announced with flyers and brochures are offered to direct customers to various merchandise and services. Informational brochures help customers choose the right products for their needs. These informational brochures give Bass Pro Shops the opportunity to sell items that customers might not have otherwise
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program for Bass Pro Shops Top Managers Training and Development Final paper Bass Pro Shop Company Overview Bass Pro Shop (Outdoor World) is a private retailer known of selling hunting‚ fishing and camping gear related to all outdoor and recreational activities that started in Missouri in 1972. By 1974‚ Bass Pro Shops became very popular and its first catalog first was mailed out. Soon‚ it became the world’s largest mail order sporting goods store. Around 1995‚ Bass Pro Shops Sportsman’s
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