Bass Pro Essay
Case Study #7– Bass Pro Shop
QUESTION: What are some examples of sales promotion tools at Bass Pro Shops? ANSWER: Bass Pro Shops use many sales promotion tools. In-store sales are announced with flyers and brochures are offered to direct customers to various merchandise and services. Informational brochures help customers choose the right products for their needs. These informational brochures give Bass Pro Shops the opportunity to sell items that customers might not have otherwise thought to buy. Special Events also play an important role in sales promotions for Bass Pro Shops. The Spring Fishing Classic draws more than 50,000 people to the Springfield, MO store. Top fishing equipment manufacturers display their latest products. The Fall Hunting Classic draws about 80,000 visitors to the store. These promotions help Bass Pro Shops get consumers into their store and once consumers are there for an event, they are more likely to make purchases. The company tries very hard to make the shopping experience at a Bass Pro Shop long and enjoyable. They offer places to eat and even a …show more content…
place for a haircut. The amenities provided by Bass Pro Shops keep customers in the store longer and leads to more purchases. QUESTION: How does the use of sales promotion tools at Bass Pro make shopping a better experience for customers? ANSWER: Bass Pro offers customers many services and amenities to make the shopping experience better thtn a typical shopping experience.
Customers can get information about their outdoor hobbies, they are provided with information on how to correctly use equipment and they are offered entertainment within the store. In the Springfield, MO store, there is a wildlife art gallery where customers can see various artists create. Customers can watch scuba-divers hand feed goldfish to large freshwater game in a 250 seat auditorium. There are shooting and archery ranges where customers can try out products. Golfers can test clubs on the putting green or at the indoor driving range. Shoppers are offered dining in a Café or at McDonalds. All of these things are sales promotions that are utilized by Bass Pro to keep customers happy and most importantly,
shopping. QUESTION: What other elements of the promotion mix does Bass Pro use? ANSWER: Direct marketing is an integral part of Bass Pro Shops’ sales. Thirty-four million Bass Pro catalogues are sent every year. Bass Pro’s target market is male outdoor enthusiasts and this market typically does not like crowds and shopping. Bass Pro catalogues cater to these consu ers. Bass Pro ships 400,000 packages every month from catalogue orders. The company employs 500 operators who handle the orders. The catalogue and retail store businesses are closely related. About 34 percent of Bass Pro Shop’s in-sore and internet sales have some connection to the catalogue mailing. Bass Pro is successfully using this selling technique to create awareness and generate sales.
QUESTION: What are some examples of sales promotion tools at Bass Pro Shops? ANSWER: Bass Pro Shops use many sales promotion tools. In-store sales are announced with flyers and brochures are offered to direct customers to various merchandise and services. Informational brochures help customers choose the right products for their needs. These informational brochures give Bass Pro Shops the opportunity to sell items that customers might not have otherwise thought to buy. Special Events also play an important role in sales promotions for Bass Pro Shops. The Spring Fishing Classic draws more than 50,000 people to the Springfield, MO store. Top fishing equipment manufacturers display their latest products. The Fall Hunting Classic draws about 80,000 visitors to the store. These promotions help Bass Pro Shops get consumers into their store and once consumers are there for an event, they are more likely to make purchases. The company tries very hard to make the shopping experience at a Bass Pro Shop long and enjoyable. They offer places to eat and even a …show more content…
place for a haircut. The amenities provided by Bass Pro Shops keep customers in the store longer and leads to more purchases. QUESTION: How does the use of sales promotion tools at Bass Pro make shopping a better experience for customers? ANSWER: Bass Pro offers customers many services and amenities to make the shopping experience better thtn a typical shopping experience.
Customers can get information about their outdoor hobbies, they are provided with information on how to correctly use equipment and they are offered entertainment within the store. In the Springfield, MO store, there is a wildlife art gallery where customers can see various artists create. Customers can watch scuba-divers hand feed goldfish to large freshwater game in a 250 seat auditorium. There are shooting and archery ranges where customers can try out products. Golfers can test clubs on the putting green or at the indoor driving range. Shoppers are offered dining in a Café or at McDonalds. All of these things are sales promotions that are utilized by Bass Pro to keep customers happy and most importantly,
shopping. QUESTION: What other elements of the promotion mix does Bass Pro use? ANSWER: Direct marketing is an integral part of Bass Pro Shops’ sales. Thirty-four million Bass Pro catalogues are sent every year. Bass Pro’s target market is male outdoor enthusiasts and this market typically does not like crowds and shopping. Bass Pro catalogues cater to these consu ers. Bass Pro ships 400,000 packages every month from catalogue orders. The company employs 500 operators who handle the orders. The catalogue and retail store businesses are closely related. About 34 percent of Bass Pro Shop’s in-sore and internet sales have some connection to the catalogue mailing. Bass Pro is successfully using this selling technique to create awareness and generate sales.