.. TABLE OF CONTENTS STRATEGIC MARKETING PLAN DEFINES SALES SUCCESS IN TWO LEADING LIFE INSURANCE COMPANY Target companies: AVIVA Life Insurance Pvt Ltd. 1] Executive summary: The research is to be conduct how each company has performed in sales and the improve effectiveness of selling process. Research objectives and aims are to compare the performance of the AVIVA and HDFCSLI. As this research studying based on the Indian market‚ the research is proceeding in Bangalore‚ which is
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SERVICE TRIANGLE FOR INSURANCE SECTOR NTERNAL EXTERNAL MARKETING MARKETING “Enabling Promises” “Making Promises” PROVIDERS CUSTOMERS INTERACTIVE MARKETING “Keeping Promises” Services Marketing can be explained with the help of the Service Industry Triangle. There are three entities in the whole transaction process. They are explained as below: CUSTOMERS Customers refer to the persons who have certain needs‚ wants and desires. For the Insurance sector‚ the customers refer to
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A NESSESITY IN INSURANCE SECTOR? Aims/ objectives ▫ What I you want to find out/ research? I want to study the whole system of customer relationship management and its necessity in Insurance Sector. It will be an analytical research to find out whether Really the Insurance Sector requires CRM initiatives which fulfills the customers expectations or not. ▫ Why? Demand Side-In coming years rising customers expectations will force Insurance Sector to introduce more
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1. A good way to reduce the cost of your car‚ home‚ and health insurance is to: a. Raise the deductibles on your policies b. Reduce your coverage to the minimum c. Keep your auto and home policies with different companies d. Suspend your coverage for a limited time 2. The four documents you must have to protect your family are: a. A will‚ an irrevocable trust‚ an advance directive‚ and a durable power of attorney b. A will‚ a living revocable trust‚ a durable power of attorney‚ and an advance
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Life insurance is becoming more and more popular with many people now realizing the importance and the benefits of a good life insurance policy. There are two main types of popular life insurance‚ both of which offer a range of invaluable benefits to consumers. Level term life insurance is the most popular type of life insurance policy with consumers‚ and this may be because it is also the cheapest form of insurance. With level term insurance‚ you and your family can enjoy peace of mind at an
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Introduction In general‚ life insurance is a type of coverage that pays benefits upon a person ’s death or disability. In exchange for relatively small premiums paid in the present‚ the policy holder receives the assurance that a larger amount of money will be available in the future to help his or her beneficiaries pay debts and funeral expenses. Some forms of life insurance can also be used as a tax-deferred investment to provide funds during a person ’s lifetime for retirement or everyday living
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Risk Management in Insurance Sector Project Report By Mr. Prashant S. Chirputkar T. Y. B. Com. Banking and Insurance Semester VI Ms. Firdaus Quadri Project Guide The Department of Banking and Insurance Sydenham College of Commerce and Economics‚ B – Road Churchgate‚ Mumbai – 400 020 2007-08 Declaration I Prashant S. Chirputkar student of T.Y.B.com (Banking & Insurance) Semester VI of Sydenham College of Commerce & Economics hereby declare that I have completed the project
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Management in INSURANCE SECTOR Q. How to measure operational efficiency in service industry? Ans-Insurance companies use KPI indicators to measure operational efficiency and ensure optimum standards. The secret to success for an insurance company is providing the right product‚ having the right people selling and managing risks associated with it. Insurance organizations use and act on metrics to avoid unnecessary risks. Following are the Key Performance Indicators (KPI) that insurance companies use
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they purchase insurance‚ it may be difficult for a laymen to understand the terms and conditions of the policy. Therefore‚ the internet can act as a medium to educate policyholders and consumers in general about insurance. The internet is also a very effective channel to market insurance as it can reach the exact target market and / or segment. Not necessarily that advertisements be placed on Sun Life’s website only but also in other websites with links to Sun Life’s website. Sun Life also uses it
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CHANNEL MANAGEMENT OF INSURANCE INDUSTRY” With reference to ICICI PRUDENTIAL LIFE INSURANCE Co. Ltd. RAJKOT A project report submitted in Partial Fulfillment of award of MBA Degree Project Guide Mr. Manoj Desai Submitted By: Vipul Zala(118) Submitted To: S.K.PATEL INSTITUTE OF MANAGEMENT & COMPUTER STUDIES GANDHINAGAR‚ GUJARAT JULY‚ 2005 -I- PREFACE In India insurance sector was totally reserved for
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