Is Crm Nessesary in Insurance Sector?
Title of the Dissertation Project –
DO CRM HAVE BECOME A NESSESITY IN INSURANCE SECTOR?
Aims/ objectives ▫ What I you want to find out/ research? I want to study the whole system of customer relationship management and its necessity in Insurance Sector. It will be an analytical research to find out whether Really the Insurance Sector requires CRM initiatives which fulfills the customers expectations or not.
▫ Why?
Demand Side-In coming years rising customers expectations will force Insurance Sector to introduce more and more new CRM initiatives as it has got a serious impact on the sale of the insurance policies.
Supply Side-Technological advances and decreasing cost of Information technology will reduce barriers to adopt IT based CRM initiatives.
As the profitability of the Insurance Sector is mainly depend on the services offered by the Insurance Sector and meeting the customers demand on regular basis ultimately suggests that the good CRM initiatives is the base of the insurance sector. So therefore the study of CRM becomes very important as I am into sales department working as a development officer where I am handling the team of 30 agents and round about thousand of customers.
Introduction- The current scenario in the insurance industry is a complex and competitive environment tinged with little stability. The major hassle the industry faces is obtaining clients. This is due to the fact that the big fish in the insurance industry dominate the sector. It has become increasingly difficult for this particular sector to gain profits while curtailing costs. Acquisitions, mergers, have all contributed to the difficulty insurance agents and other professionals from this industry face.
Long considered a job only restricted to insurance companies, selling insurance policies has now become an option for banks as well. This has resulted in a lot of increased as well as
DO CRM HAVE BECOME A NESSESITY IN INSURANCE SECTOR?
Aims/ objectives ▫ What I you want to find out/ research? I want to study the whole system of customer relationship management and its necessity in Insurance Sector. It will be an analytical research to find out whether Really the Insurance Sector requires CRM initiatives which fulfills the customers expectations or not.
▫ Why?
Demand Side-In coming years rising customers expectations will force Insurance Sector to introduce more and more new CRM initiatives as it has got a serious impact on the sale of the insurance policies.
Supply Side-Technological advances and decreasing cost of Information technology will reduce barriers to adopt IT based CRM initiatives.
As the profitability of the Insurance Sector is mainly depend on the services offered by the Insurance Sector and meeting the customers demand on regular basis ultimately suggests that the good CRM initiatives is the base of the insurance sector. So therefore the study of CRM becomes very important as I am into sales department working as a development officer where I am handling the team of 30 agents and round about thousand of customers.
Introduction- The current scenario in the insurance industry is a complex and competitive environment tinged with little stability. The major hassle the industry faces is obtaining clients. This is due to the fact that the big fish in the insurance industry dominate the sector. It has become increasingly difficult for this particular sector to gain profits while curtailing costs. Acquisitions, mergers, have all contributed to the difficulty insurance agents and other professionals from this industry face.
Long considered a job only restricted to insurance companies, selling insurance policies has now become an option for banks as well. This has resulted in a lot of increased as well as