The Role of Insurance Agents
In an insurance industry, the insurance agent possesses multi-faceted roles to play as enlisted below:
The insurance agent helps in promoting and selling of insurance products and services to its customers.
Giving sound financial advisory services and customer support to the clients
Needs to deal with not only individuals but their families and corporate businesses too.
Needs to have good relationship including good rapport with his/her existing and prospective clients
General awareness about the markets
Promotion of insurance brands needs to have a carefully drawn roadmap.
Marketing strategies needs to be drawn and re-drawn from time to time, keeping in mind the customer preferences.
Well-planned strategies and plans needs to be chalked out.
Public-relation (PR) building exercise should be given significant importance
Business Development tactics needs to be pursued aggressively.
A life insurance agent in addition to the life insurance policies, can sell general insurance (non-life) policies viz. casualty insurance, health insurance, disability insurance, long-term care insurance, burglary insurance etc. In addition to the life insurance policies a life insurance agent can also be selling other financial packages like variable annuities, mutual funds and other securities. There are many avenues for opportunities as well as earning potential available for a life insurance agent and there are no limits or boundaries regarding this. The earning potential of an insurance agent may vary from one agent to another. Based on the outcome of the sales and targets achieved by an insurance agent, he or she can earn accordingly and there are no limitations or upper ceiling regarding the earning potential for an insurance agent. An insurance agent must be well aware about the market conditions to guide their customers accordingly.
If a client has asked for the best or economical insurance products and services, the insurance agent must strive hard to deliver the
The insurance agent helps in promoting and selling of insurance products and services to its customers.
Giving sound financial advisory services and customer support to the clients
Needs to deal with not only individuals but their families and corporate businesses too.
Needs to have good relationship including good rapport with his/her existing and prospective clients
General awareness about the markets
Promotion of insurance brands needs to have a carefully drawn roadmap.
Marketing strategies needs to be drawn and re-drawn from time to time, keeping in mind the customer preferences.
Well-planned strategies and plans needs to be chalked out.
Public-relation (PR) building exercise should be given significant importance
Business Development tactics needs to be pursued aggressively.
A life insurance agent in addition to the life insurance policies, can sell general insurance (non-life) policies viz. casualty insurance, health insurance, disability insurance, long-term care insurance, burglary insurance etc. In addition to the life insurance policies a life insurance agent can also be selling other financial packages like variable annuities, mutual funds and other securities. There are many avenues for opportunities as well as earning potential available for a life insurance agent and there are no limits or boundaries regarding this. The earning potential of an insurance agent may vary from one agent to another. Based on the outcome of the sales and targets achieved by an insurance agent, he or she can earn accordingly and there are no limitations or upper ceiling regarding the earning potential for an insurance agent. An insurance agent must be well aware about the market conditions to guide their customers accordingly.
If a client has asked for the best or economical insurance products and services, the insurance agent must strive hard to deliver the