mid-term exam
BUS516 Midterm sample
(all questions 2 points, unless stated otherwise) Name------------------------- 1. IBM defines electronic business as "the transformation of key business processes through the use of Internet technologies." T
2. A transaction is an exchange of value. T
3. A transaction always has one or more activities associated with it, and an activity will always be related to a transaction. F
4. A network of computers that are located close together—for example, in the same building—is called a local area network. T
5. The Internet provides a high degree of security in its basic structure. F
6. Although fax, telephone, e-mail, and overnight express carriers have been the main communications tools for business for many years, extranets can replace many of them at a lower cost. T
7. All electronic commerce initiatives have the goal of providing revenue. T
8. Companies can take their catalog model online by replacing or supplementing their print catalogs with information on their Web sites. T
9. Lands’ End pioneered the idea of online Web shopping assistance. T
10. When creating a marketing strategy, managers must consider both the nature of their products and the nature of their potential customers. T
11. In the four Ps of marketing, the issue of place is the need to have products or services available in many different locations. T
12. In a virtual world, companies can convey a large part of their message by the way they construct buildings and design their floor space. F
13. Media selection can be critical for an online firm because it does not have a physical presence. T
Multiple Choice 14. Consumer shopping on the Web is often called ____. b
a.
B2B
c.
B2G
b.
B2C
d.
e-procurement
15. The group of logical, related, and sequential activities and transactions in which businesses engage are often collectively referred to as business ____. b
a.
services
c.
(all questions 2 points, unless stated otherwise) Name------------------------- 1. IBM defines electronic business as "the transformation of key business processes through the use of Internet technologies." T
2. A transaction is an exchange of value. T
3. A transaction always has one or more activities associated with it, and an activity will always be related to a transaction. F
4. A network of computers that are located close together—for example, in the same building—is called a local area network. T
5. The Internet provides a high degree of security in its basic structure. F
6. Although fax, telephone, e-mail, and overnight express carriers have been the main communications tools for business for many years, extranets can replace many of them at a lower cost. T
7. All electronic commerce initiatives have the goal of providing revenue. T
8. Companies can take their catalog model online by replacing or supplementing their print catalogs with information on their Web sites. T
9. Lands’ End pioneered the idea of online Web shopping assistance. T
10. When creating a marketing strategy, managers must consider both the nature of their products and the nature of their potential customers. T
11. In the four Ps of marketing, the issue of place is the need to have products or services available in many different locations. T
12. In a virtual world, companies can convey a large part of their message by the way they construct buildings and design their floor space. F
13. Media selection can be critical for an online firm because it does not have a physical presence. T
Multiple Choice 14. Consumer shopping on the Web is often called ____. b
a.
B2B
c.
B2G
b.
B2C
d.
e-procurement
15. The group of logical, related, and sequential activities and transactions in which businesses engage are often collectively referred to as business ____. b
a.
services
c.