Marketing Project On INDIAN RAILWAYS Submitted by: Dhruti Badami 11BSPHH010XXX Nikhil Goyal 11BSPHH01XXX Contents Page Introduction Marketing Mix SWOT Analysis Market Segmentation Market Targeting Market Positioning The Way Forward INTRODUCTION Indian Railways is the nationalized railway company of India which owns and operates most of the country ’s rail transport. It is the world’s second largest employer behind Chinese army; has one of the largest
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INTRODUCTION TO INDIAN RAILWAYS Indian Railways‚ a historical legacy‚ are a vital force in our economy. The first railway on Indian sub-continent ran from Bombay to Thane on 16th April 1853. Fourteen railway carriages carried about 400 guests from Bombay to Thane covering a distance of 21 miles (34 Kilometers). Since then there has been no looking back. Today‚ it covers 6‚909 stations over a total route length of more than 63‚028 kilometres. The track kilometers in broad gauge (1676 mm) are 86‚
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Introduction: Indian Railways is the nationalized railway company of India which owns and operates most of the country’s rail transport. It is the world’s second largest employer behind Chinese army; has one of the largest and busiest rail networks in the world‚ an extensive network‚ which is spread over 60000 Route Kilometre‚ of which approximately 30 per cent is electrified. The Indian Railways have played an integrating role in the social and economic development of the country ‚ transporting
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RAILWAY RESEVATION SYSTEM PROBLEM STATEMENT A software has to be developed for automating the manual railway reservation system. The system should have distributed functionalities as described below:1. RESERVE SEAT:- A passenger should be able to reserve a seat in the train specified by him if available. For this he has to fill a reservation form with the details about his journey. The clerk checks for the availability of the seat in the train and if the seat is available then he makes entries
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SWOT Analysis Opportunities The Bank is very well placed with a good and assured customer base from the level of the government and the public sector business. Many patriotic Nationals will do business with Sample Bank Ltd because they know that the profits of the Bank belong to the people of the country and are used for the country’s development. The availability of modern telecommunication systems and technology will facilitate the improvement and strengthening of the Bank’s international business
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GANDHIDHAM AREA- THE RISING SUN IN WESTERN HORIZON The development of rail in Gandhidham area starts from pages of history since 1902. In Kutch State 15 miles railway line was laid between Anjar-Tuna in this year and in 1905 railway line between Anjar and Bhuj for a distance of 25 miles was introduced. Maharao of Kutch has visualized the importance of Raiways and connectivity of important harbours of this area. The Kutch State was always remained entry gate for the traders coming from Gulf and
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INDIAN RAILWAYS AND ITS CONTINUING MONOPOLY Indian Railways abbreviated as IR‚ is the state-owned railway company of India‚ which owns and operates most of the country’s rail transport. It is overseen by the Ministry of Railways of the Government of India. Indian Railways has one of the largest and busiest rail networks in the world‚ transporting over 18 million passengers and more than 2 million tonnes of freight daily. It is the world’s largest commercial or utility employer‚ with more than
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A case study video on how the Indian railway was turned around was discussed in the class. Please suggest a Strategy for turning around Pakistan Railways by proposing a change in their Value chain activities and subsequent strategies to be followed Ans At present Pakistan Railway comprises of 8‚163 route km‚ 1‚212 stations and 42 train halts. It has a fleet of 546 diesel electric locomotives‚ 25‚815 wagons and 2‚099 passenger coaches. Maintenance is provided by three major locomotive workshops
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Indian Railways (Hindi: भारतीय रेल Bhāratīya Rail)‚ abbreviated as IR (Hindi: भा.रे.)‚ is the state-owned railway company of India‚ which owns and operates most of the country’s rail transport. It is overseen by the Ministry of Railways of the Government of India. Indian Railways has more than 64‚015 kilometres (39‚777 mi)[5] of track and 6‚909 stations. It has the world’s fourth largest railway network after that of the United States‚ Russia and China.[5] The railways traverse the length and breadth
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Date: - 03-01-13 RAILWAYS: A SLOW STATE OF AFFAIR! Accidents and chaos are everywhere and Mumbai with its population of over 20.5 million is no exception to this. The once efficient suburban rail network is the lifeline of Mumbai‚ however over the past two decades; it is creaking under the weight of passenger influx and lack of investment in upgrading infrastructure. The extraordinary crowding of trains and poor commuter facilities at stations makes the Mumbai train system so prone to accidents
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