with Kimberly-Clark’s (www.kimberly-clark.com) Huggies (www.huggies.com) brand. By 1985‚ Huggies controlled 32.6 percent of the market and was a major threat to P & G’s industry leadership. Beginning in 1994 and 1995‚ Huggies began to lead both Proctor & Gamble brands in market share of the then $3.6 billion diaper industry. In 1996‚ Pampers and Luvs gave P & G a combined 36.9 percent share of the market while Huggies took 39.7 percent . While Huggies grabbed share in 1995‚ analysts stated that
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get to know that parents are much more concern about the absorption of the diaper. This is because baby can go potty in a diaper many times. Therefore‚ parents can comfortably take a good care of their babies. Carry on to the lifestyle‚ since Huggies diaper is standing in a strong position and also holding the strong brand recognition in
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------------------------------------------------- Top of Form SEARCH Bottom of Form Huggies to tap doctors to push diaper use Purvita Chatterjee Mumbai‚ Jan. 10: Convincing an Indian mother to use diapers for her baby is not easy. But when doctors or paediatricians suggest the same‚ it is likely to become a worthwhile proposition. Kimberly Clark Lever‚ the maker of Huggies brand‚ is targeting doctors and nursing homes as ‘influencers’ to new parents to use diapers right from birth for their
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Strategic Audit of Kimberly-Clark Competition in the diaper industry raged on as Kimberly-Clark (KC) strived to stay ahead of its main competitor‚ Proctor and Gamble (P&G). By the end of 1989‚ KC’s Huggies controlled 32% of the market share—the highest of any single product competing in the diaper market. Now facing significant financial constraints‚ the leader in personal care products endeavored to create product improvements that would hold market share and outperform Proctor and Gamble’s
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Market Analysis: The TenderCare is marketing TenderCare products throughout the United States and Canada and also other parts of the world to natural and health products stores‚ upscale pharmacies‚ baby product stores and specialty supermarkets. TenderCare Diapers have drawn response from two diverse market segments. The first and largest segment of the market consists of those consumers who use disposable diapers with artificial chemical absorbents. The second market segment consists of those
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least $7.5M and reverse declining sales trend • Conducted two SWOT analyses to determine best strategy – Emphasize Natural and increase drugstore presence • Developed advertising budget and implementation plan Flare Fragrances Agenda • SWOT – Savvy launch • SWOT – Natural emphasis and drugstore expansion • Financials – advertising budget and pro forma income statement • Implementation • Conclusion Flare Fragrances SWOT Analysis: Savvy Internal factors Strengths • Name • Favorable
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Scott®‚ Huggies®‚ Pull-Ups®‚ Kotex® and Depend®. With over 60‚000 employees‚ it had revenues of US$ 14.3 billion in 2003-04. Kimberly-Clark Lever Ltd. (KCLL) is a 50:50 joint venture formed in September 1994 between Kimberly-Clark Corporation‚ of USA and Hindustan Lever Ltd. The plant and the registered office of the company are located at Sanaswadi‚ 30 km from Pune. KCLL markets feminine pads under the brand Kotex® and manufactures and markets diapers under the brand Huggies® in India
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S.W.O.T Analysis [edit] Strategic Use: Orienting SWOTs to An Objective Illustrative diagram of SWOT analysisIf SWOT analysis does not start with defining a desired end state or objective‚ it runs the risk of being useless. A SWOT analysis may be incorporated into the strategic planning model. An example of a strategic planning technique that incorporates an objective-driven SWOT analysis is SCAN analysis. Strategic Planning‚ including SWOT and SCAN analysis‚ has been the subject of much research
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In SWOT‚ strengths and weaknesses are internal factors. For example:A strength could be: your specialist marketing expertise. a new‚ innovative product or service location of your business quality processes and procedures any other aspect of your business that adds value to your product or service. A weakness could be: lack of marketing expertise undifferentiated products or services (i.e. in relation to your competitors) location of your business poor quality goods or services damaged
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SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey‚ who led a research project at Stanford University in the 1960s and 1970s using data Strategic Use: Orienting
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