Partnership
KIMBERLY CLARK LEVER PRIVATE LTD.
Background
Kimberly-Clark Corporation (KCC, a Fortune 500 company), incorporated in 1872, is engaged in manufacturing and marketing a range of health and hygiene products around the world. Most of these products are made from natural or synthetic fibres using advanced technologies in fibres, non-wovens and absorbency. Kimberly-Clark Corporation manufactures and markets facial and bathroom tissues, paper towels, wipers and napkins for away-from-home use, healthcare products, respiratory products, other disposable medical products, printing and correspondence papers. It has manufacturing facilities in 42 countries and its products are sold in more than 150 countries. Its products are sold under brands such as Kleenex®, Scott®, Huggies®, Pull-Ups®, Kotex® and Depend®. With over 60,000 employees, it had revenues of US$ 14.3 billion in 2003-04.
Kimberly-Clark Lever Ltd. (KCLL) is a 50:50 joint venture formed in September 1994 between
Kimberly-Clark Corporation, of USA and Hindustan
Lever Ltd. The plant and the registered office of the company are located at Sanaswadi, 30 km from Pune.
KCLL markets feminine pads under the brand Kotex® and manufactures and markets diapers under the brand Huggies® in India.
A leading baby hygiene product manufacturer by offering “a good quality product that protects
The US$ 14.5 million Indian disposable diaper market has exhibited steady growth as manufacturers are correcting the price-value equation and have been
launch is a product called Kotex® Style, which has
offering customers superior technology products.
KCLL’s Huggies® diaper brand is the market leader in its category with a market share of around
70 per cent.
The following were the key challenges, which KCLL faced in India:
• Absence of market for diapers
• Value and price-sensitiveness of the product
Factors for success
Understanding the Indian market
Kimberly-Clark Lever has introduced
Background
Kimberly-Clark Corporation (KCC, a Fortune 500 company), incorporated in 1872, is engaged in manufacturing and marketing a range of health and hygiene products around the world. Most of these products are made from natural or synthetic fibres using advanced technologies in fibres, non-wovens and absorbency. Kimberly-Clark Corporation manufactures and markets facial and bathroom tissues, paper towels, wipers and napkins for away-from-home use, healthcare products, respiratory products, other disposable medical products, printing and correspondence papers. It has manufacturing facilities in 42 countries and its products are sold in more than 150 countries. Its products are sold under brands such as Kleenex®, Scott®, Huggies®, Pull-Ups®, Kotex® and Depend®. With over 60,000 employees, it had revenues of US$ 14.3 billion in 2003-04.
Kimberly-Clark Lever Ltd. (KCLL) is a 50:50 joint venture formed in September 1994 between
Kimberly-Clark Corporation, of USA and Hindustan
Lever Ltd. The plant and the registered office of the company are located at Sanaswadi, 30 km from Pune.
KCLL markets feminine pads under the brand Kotex® and manufactures and markets diapers under the brand Huggies® in India.
A leading baby hygiene product manufacturer by offering “a good quality product that protects
The US$ 14.5 million Indian disposable diaper market has exhibited steady growth as manufacturers are correcting the price-value equation and have been
launch is a product called Kotex® Style, which has
offering customers superior technology products.
KCLL’s Huggies® diaper brand is the market leader in its category with a market share of around
70 per cent.
The following were the key challenges, which KCLL faced in India:
• Absence of market for diapers
• Value and price-sensitiveness of the product
Factors for success
Understanding the Indian market
Kimberly-Clark Lever has introduced