MARKETING PLANNING EVALUATION OF MARKETING PLAN OF ASIAN PAINTS Product: Asian Paints Royale Emulsion Prepared by: Abhishek Jain 10P122 10P134 Under the Guidance of Dr. Avinash Kapoor Debjit Ghosh Deepika Mangla 10P136 Kandarp Suchak 10P144 Kartik Luthra 10P147 Naveen Kr. Jindal 10P153 2 CONTENTS OF THE REPORT 1. Acknowledgement…………………………………………………………………… ………………………….3 2. Objective………………………………………………………………………………… ………………………..…4 PAINT INDUSTRY IN INDIA.............................................
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Strength -Industry leader 2008-Pfizer was the world’s number 1 pharmaceutical company Strong brand name and reputation -Broad pipeline of new drugs and significant amount of cash Financial leverage of Pfizer to expand their business‚ gain more market share -Merger and acquisition Advantages of Merger and acquisition Access to global market Gain economies of scale and access to new technologies. Economies of scale (buying in bulk‚ technology‚ specialization-cost adv) Acquisition of Warner
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TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4 Swire Pacific Limited © MarketLine Page 2 Swire Pacific Limited Company Overview COMPANY OVERVIEW Swire Pacific Limited (Swire Pacific
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Asian Paints: Supply Chain Efficiency Introduction: Asian Paints is India ’s largest paint company and ranked among the top ten Decorative coatings companies in the world with a turnover of INR 66.80 billion. Asian Paints along with its subsidiaries have operations in 17 countries across the world with 23 paint manufacturing facilities‚ servicing consumers in 65 countries through Berger International‚ SCIB Paints – Egypt‚ Asian Paints‚ Apco Coatings and Taubmans. Asian Paints sells through some
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development of country. It is considered as the backbone for the economy of country. Every businessman wants to grow its business by increasing its productivity. The task which is given to our organization is only the civil works for the Extension of Paint Shop at Indus Motor Company. Our aim to complete this project within the given time and budget in order to follow all the policies and standards of client. This proposal includes the planning‚ scheduling and execution of all the construction activities
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SWOT usage SWOT has been used by countless practitioners‚ marketing researchers‚ and is a frequent and popular tool for business marketing and strategy students. Its simplicity and catchy acronym perpetuates its usage in business and beyond as the tool is used to assess alternatives and complex decision situations. In the business arena the grouping of internal and external issues is a frequent starting point for strategic planning. It can be constructed quickly and can benefit from multiple viewpoints
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The Chevy Silverado Chevrolet vehicles without any doubt are giving consumers the quality they deserve. Chevrolet has received more 2013 J.D. power initial quality awards than any other automotive brand. According to the 2013 J.D. Power and Associates Initial Quality Study‚ Chevrolet received five segment awards‚ meaning that Chevrolet has received the most than any other car brand. With that being said‚ the Chevrolet Silverado truck had the honor to be one of the segment award recipients. I
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SWOT Analysis Opportunities The Bank is very well placed with a good and assured customer base from the level of the government and the public sector business. Many patriotic Nationals will do business with Sample Bank Ltd because they know that the profits of the Bank belong to the people of the country and are used for the country’s development. The availability of modern telecommunication systems and technology will facilitate the improvement and strengthening of the Bank’s international business
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the bulk buyer segment and went to individual consumers of paints. AP went slow on urban areas and concentrated on semi-urban and rural areas. AP went retail. AP went in for an open-door dealer policy. AP voted for nationwide marketing / distribution AP BYPASS THE BULK BUYER SEGMENT AND GOES TO INDIVIDUAL CONSUMERS Bulk buyer segment was the major segment of the paint business in the earlier days and any paint company needed a share of this major segment for sheer survival
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Sakura Lounge Sakura Lounge‚ named after the Japanese word for cherry blossom‚ is Japan Airlines’ signature lounge. In addition‚ the airline also operates the following international‚ including First Class Lounge‚ Sakura Lounge annex and JAL Lounge; and domestic lounges‚ including Diamond Premier Lounge and JAL Lounge. Access to the lounges depend on the class of travel or the membership status in the JAL Mileage Bank or JAL Global Club. Sakura Lounge in Narita International Airport Terminal
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