SYNOPSIS - Study Of Consumer Oriented Sales Promotion in FMCG (HUL - Hindustan Unilever) Made by: Shiva Purswani INTRODUCTION Now a days most of the FMCG companies are considering sales promotion as an important part of their marketing strategy
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Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price Elasticity 3.13
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Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary promotions provide consumers with different levels
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Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make
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Avatar synopsis- Opening scene: a camera sweeps high across the treeline of a lush‚ green world. Intercut is a sequence of images of Jake Sully‚ a crippled war veteran and former Marine. He wakes up in a giant spaceship on its way to Pandora‚ a lush Earth-like moon orbiting Polyphemus‚ a blue planet similar to Jupiter. He is one of a large number of passengers‚ all waking up after almost six years of cryosleep en route to Pandora. Drifting out of his sleeping pod in zero G he’s tended by the ship’s
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MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell‚ 2004). Within it‚ marketing communications‚ or promotion‚ is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment‚ organizations seek to develop and present messages for their identified stakeholder groups‚ before
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Introduction Globalization‚ which is fundamental element of this work‚ is a powerful and real aspect of the new world system that represents one of the most influential forces in determining the future course of the planet. It has many dimensions such as economic‚ political‚ social‚ cultural‚ environmental‚ security‚ and others. This peace of paper is firstly focused on describing concept of globalization‚ its origin‚ four types of changes‚ and several examples of globalization. Secondly is
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For my outside humanities project‚ I watched the movie Spotlight. Spotlight is a 2015 biographical drama film about the Boston Globe’s Spotlight team’s investigation on the continuous case of Catholic priests sexually abusing children. For several of decades priests of the Catholic Church had been sexually abusing children without the outside world knowing of their secret. It wasn’t until the Boston Globe’s editor retired from many years of service and a new editor stepped up to the plate. The new
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with varied price structure and performance‚ naturally a choice have been arrived in the minds of customers. it is important to know the factors that influence the customers buying the Maruti & Honda cars Sales promotions are marketing strategies companies use chiefly to increase sales temporarily to gain sales volume and market share. They are occasionally used to clear out year-end inventory before new models arrive in showrooms as is often done in the automobile industry. Sales promotions are also
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An Empirical View of the Different Types of Consumer Promotions in India Authors: Priya Jha-Dang and Abraham Koshy Abstract The paper provides an empirical view of the range of promotions launched in the Indian market place from 1996 to 2003. The different promotions include free gift offers‚ price offs‚ extra product offers‚ exchange offers‚ buy-more-and-save offers‚ contests and sweepstakes. The most frequently launched promotion is the free gift offer followed by the sweepstake offer and
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