number of brands which are next best‚ but only one brand that is the best. In a number of product categories like TVs‚ cars‚ personal computers‚ paints‚ razorblades‚ soaps and so on‚ we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising‚ word of mouth‚ product performance and other factors. Thus‚ Positioning is the outcome of our perceptions about the brand relative to
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Benchmarking Client’s Product – White Flower Embrocation (和興白花油) 1. The Major Competitor’s Image (Zihua Embrocation 紫花油) 1.1 Launched in the market in 2010‚ Zihua Embrocation has painted an image of a new generation of Chinese herbal embrocation. It emphasizes on its mild clear fragrance that its competitors lack. This image is obviously designed to target a younger generation of customers who may not have otherwise tried this product that is affected by the existing traditional strong smell
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REPORT ON “BRAND EXTENSION” IN PARTIAL FULLFILLMENT FOR “SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES” (PAPER NO. 207) IN M.B.A. PROGRAMME OF contents 1. Introduction Of Brand Extension 1.1 What is the Means of brand Extension? 1.2 Types of Brand Extension 1.3 Benefit of Brand Extension 1.4 Risk of Brand Extension 1.5 Characteristics of successful Brand Extension
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VIDEO CASE STUDY PRODUCT DESIGN AT REGAL MARINE The 7-minute video available from Prentice Hall‚ filmed specifically for this text‚ supplements the written case. 1. The concept of product life cycle applies to Regal Marine because Regal is constantly under pressure to introduce new prod-ucts—and those products have life cycles of relatively few years. As the video suggests‚ it is a matter of typically less than five years before a boat is out of style and its life cycle terminated. This is a
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Porters 5 Forces Model is a valuable tool in evaluating the condition of the Yum! Brands China Division and the fast-food industry that Yum Brands is actively dominating. While there is much competition in China in the food industry‚ it is undeniable that with the CEO’s guidance‚ Sam Su‚ the growth that they have accomplished over the years is exponential. This growth is due to the fact that Su looks at the bigger picture‚ imaging what he wants the company to be like in five to ten years‚ and making
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Contents Page Design Situation……………………………………………………………………………………………………………………2 Design Brief…….……………………………………………………………………………………………………………………2 Limitations……………………………………………………………………………………………………………………………3 Design Specification…………………………………………………………………………………………………………..4‚5 Existing Products……………………………………………………………………………………………………………….6‚7 Justification of Existing Products.………………………………………………………………………………………….8 3 Design Ideas………………………………………………………………………………………………………………………9 Design No.1……………………………….……………………………………………………………………………………9
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Success is never an accident. It is always a result of confidence aim and hard work Man has been in this world for millions of years his journey from an ape to Neanderthal to homosappiens to man he is now is a process called evolution .in between all these years man has never been stagnant ‚he was and is still doing progress in all the fields .the desire to go ahead had always been there which never let him stagnant. Hard work was also there‚ but the most important thing he had which played a major
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1987:4:274-283 OOOO Product Shape as a Design Innovation Strategy Marvin Berkowitz Product design has become an effective competitive tool in the hands of a number of companies. Marvin Berkowitz discusses the impact of design variations on a proven winner in the marketplace. This article discusses the use of product shape as an element of innovation strategy in food processing. Can this particular design dimension be used to achieve differentiation from competitive products? The article explores
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Francho Garza Güell 27/12/2012 PRODUCT DESIGN AND MANUFACTURING PROCESS INDIVIDUAL EVALUATION 1. EDM (Electrical discharges machine ) and WEDM ( Wire Electrical discharges machine). • Fundamentals of process; Principles of EDM Electrical Discharge Machining (EDM) is a controlled metal-removal process that is used to remove metal by means of electric spark erosion. In this process an electric spark is used as the cutting tool to cut (erode) the workpiece to produce the finished part to the
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that could make service design much different from product design. Please describe in your own terms your rationale. Organizations should define their product and service designs to convey the importance of the goods or services they offer as well as present the structure their organizations represent. Product and service designs bear many similarities‚ including their intentions‚ goals‚ and the driving forces that influence them. Conversely‚ service design and product design differ for a number of
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