Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring‚ retaining‚ and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman of Air Asia‚ Dato
Premium Marketing Customer relationship management Customer service
INTRODUCTION Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. The company provides a totally different type of service in line with the nation’s goal which is to benefit all people and worldwide travellers. The main service takes the form of no frills. Before 2011‚ it is a money losing airlines operated by the government which after that became a successful airline company after being taken over by Tony Fernandes. It can be said it is a remarkable
Premium Low-cost carrier Airline Strategic management
Islam in Southeast Asia In the 11th century‚ a turbulent period occurred in the history of Malay Archipelago‚ the Chola Navy crossed the ocean and attacked the Srivijaya kingdom of Sangrama Vijayatungavarman‚ Kadaram (Kedah)‚ an important fortified city in the Malayan peninsula was sacked and the king was taken captive. Soon after that‚ the king of Kedah Phra Ong Mahawangsa became the first ruler to abandon the traditional Hindu faith‚ and converted to Islam with the Sultanate of Kedah
Premium Indonesia Islam Southeast Asia
Malaysia‚ Truly Asia Malaysia has long been one of the world’s best kept tourism secrets. It is an ideal tourism destination in so many different aspects as it offers a wide range of diverse attraction to suit all tastes and most importantly‚ at relatively affordable prices. In addition‚ the country also offers a fascinating cultural mix with colourful festivals‚ unique arts and crafts‚ architecture‚ food and a rich array of dance forms. Malaysia has a tropical climate throughout the year‚ enjoying
Premium Malaysia Tourism Singapore
Influence on Australia The Australian perception through defining the identity of Asia/Asians and Australia/Australians has been significantly shaped by the influence of Asia. The implications of ideas of citizenship and migration‚ the growth of the Asian’s economy‚ the equality and the multiculturalism of Australia directly impacts on what Australia in Asia is comprised of. This essay will demonstrate the influence of Asia on Australia. At first‚ it is needed to know how to identify someone. For that
Premium Australia
AirAsia Berhad: The Rise and Rise of Asian Aviation ______________________________________________________________________________ Contents AirAsia Berhad: Sustaining a Competitive Advantage .................................................................. 2 AirAsia: A brief historical perspective ......................................................................................... 2 Company Growth Forecasts ......................................................................
Premium Low-cost carrier Airline Malaysia Airlines
as political and social organizations. Now fast forward four-and-a-half thousand years. The date is 1500 AD. Many monumental developments and changes have occurred. As time passes by‚ many changes occur throughout the world. In Southwest Asia and Asia‚ many changes and continuities in society and life occurred. An important change was that of gender affairs. Near the foundations of civilization‚ most societies were patriarchal‚ having the man of the household control all his property and
Premium Europe Civilization Sociology
Company Overview Who doesn’t know American Express and their famous logo‚ the Roman Centurion? American Express has become a household name for much of the world; the brand itself is prestigious and powerful‚ while their service is world renowned. American Express’s humble beginnings started way back in 1850 when Henry Wells‚ William G. Fargo‚ and John Warren Butterfield launched an express mail business in Buffalo‚ New York (Grossman‚ 1987). Business was great and profits soared‚ mainly because
Premium Express mail American Express United States
fares are often the deciding factors for budget-conscious travelers in Southeast Asia. This region represents a huge population‚ which offers low-fare airlines a vast market with promising profits. China’s huge population alone offers a great market for low-fare airlines. Demand may differ for low-fare services between the South East Asian region and in North America and Europe. In Europr and America customers the Asia Pacific region low airfare is the main driving force for choosing an airline carrier
Premium Southeast Asia Low-cost carrier Southwest Airlines
Tourism in south Asia: This world contains a facet of nations‚ peoples‚ scenario etc. critically visualizing everyone in this world is racing infinitesimally with the needs and challenges emerging in their general life in response to their daily work. So as a means to get relief and refreshment from the daily work ‚ most of the people visit abroad for recreational ‚ business‚ educational purposes etc. And this is known as tourism. From the definition point of view; theobald in 1994 suggested
Premium India Sri Lanka Tourism