Introduction Tan Hiep Phat Established in 1994‚ Tan Hiep Phat‚ its precursor being Ben Thanh beer and beverage workshop‚ has become the strong beverage group now with a series of healthful products. Tan Hiep Phat is the pioneer company in changing the Vietnamese drink habit: familiar with healthful bottled drink. The products such as Khong Do (Zero degree) green tea‚ Dr Thanh herbal tea‚ or newly I-kun carbonate green tea…are the leading brand name in the Viet Nam market‚ have showed the stature
Premium Marketing
Trong‚ lecturer of my Strategy Management class. Mr. Nguyen Dinh Trong not only brings me and my classmates many useful lessons of Strategy Management but also learning spirit and continuous opening to new ideas. His enthusiasm and caring has helped me a lot in studying this difficult subject. This finished essay is my sincere thanks to Mr. Trong. This is my acquirements from studying Mr.Trong’s lectures. Also‚ I would like to thank my friends who are working at Tan Hiep Phat Group for helping me
Premium Vietnam Soft drink Strategic management
An Objective Corporate Communication Assignment (Tan Hiep Phat Beverage Group – Dr.Thanh) Presented to The Faculty of the Department of Commerce Raffles International College Ho Chi Minh City In Partial Fulfilment of the Requirements For the Course Corporate Communication By: Bach Phuong Chi Nguyen Dang Quang Executive Summary Tan Hiep Phat was established in 1994 and its precursor being Ben Thanh beer and beverage workshop and it has become the very strong beverage group in
Premium Tea Customer service
Nguyễn Huỳnh Thảo Ngân Nguyễn Thị Diễm Trinh Priciples of Marketing January 14‚ 2014 PhD. Nguyễn Thị Mai Trang Executive Summary This paper inform about the marketing plan for the Zero Degree Green Tea (ZDGT) product of Tan Hiep Phat (THP) - a beverage company founded in 1994. The company aim to become a leader in producing soft drink with variety of brands. Marketing Environment THP owns a modern production line and performs very well in managing quality with international
Premium Marketing Tea Quality control
discount battle and promising the cost of more staples will soon drop. In this article we can see what the Coles use the marketing concepts of customer wants‚ pricing‚ and satisfaction to the market. Coles’s latest product is more price cuts planned in the next few weeks. It is shown that‚ Coles are using market –penetration pricing strategies‚ setting a low price for a new product in the next few weeks to attract a large number of buyers and a large market share (Kotler et al‚ 2010 p7). Furthermore
Premium Marketing Pricing
Pricing Strategies The three types of pricing strategies are skimming‚ penetration‚ and competitive. Skimming pricing strategy is defined as a pricing strategy involving the use of a high price relative to competitive offerings (Boone and Kurtz‚ p641). Skimming can be used to introduce a new product slowly. This allows the distribution process to be able to keep up with the market. Sometimes called market-plus pricing‚ intentionally setting a relatively high price compared with prices
Premium Marketing Pricing Price
between sellers and purchasers. In modern times‚ pricing methods and strategies have taken a number of forms. This paper is aim to explain the different types of Pricing strategies‚ more specifically the market-penetration pricing strategy. Pricing products‚ new products or existing products require the use of different strategies. For example‚ when pricing a new product‚ businesses can use either market-penetration pricing or a price-skimming strategy (Armstrong and Kotler‚ 2005) (Kotler‚ Brown
Premium Pricing Marketing
Pricing Strategy To set a pricing strategy‚ there are number of steps taken into consideration as follows: Step 1: Our pricing objectives are to maximize market share and increase sales volume. This strategy will be used when TrackR is being launched into the market. We charge a reasonable price in order for TrackR to be accessible in the market as quickly as possible and also to encourage the interest and excitement of a product. Because of the low price‚ we are able to raise the sales volume easily
Premium Marketing Pricing
http://www.bized.ac.uk Pricing Strategies Copyright 2006 – Biz/ed http://www.bized.ac.uk Pricing Strategies Copyright 2006 – Biz/ed http://www.bized.ac.uk Penetration Pricing Copyright 2006 – Biz/ed http://www.bized.ac.uk Penetration Pricing • Price set to ‘penetrate the market’ • ‘Low’ price to secure high volumes • Typical in mass market products – chocolate bars‚ food stuffs‚ household goods‚ etc. • Suitable for products with long anticipated life cycles
Premium Pricing
Pricing Strategies Competition based pricing Setting the price based upon prices of the similar competitor products. Competitive pricing is based on three types of competitive products: * Products having lasting distinctiveness from competitor’s product. Here we can assume * The product has low price elasticity. * The product has low cross elasticity. * The demand for the product will rise. * Products have perishable distinctiveness from competitor’s product‚ assuming the product
Premium Pricing Marketing