LALA LAJPATRAI COLLEGE OF MANAGEMENT Subject : Service Sector Management Topic : Market Segmentation (Partial fulfillment for T.Y.B.M.S Course (Semester V) for the year 2010-2011.) Prof In charge : Prof . Rishikesh Kangale () Sign: _________ MARKET SEGMENTATION Market Segmentation is defined as the process of splitting customers‚ or potential customers‚ in a market into different groups‚ or segments‚ within which the customers
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Market segmentation is an integral part of a company’s marketing strategy. It is the process of breaking down a larger target market into smaller‚ more homogeneous groups of customers that you can more efficiently market to. Both consumer-oriented and business-oriented companies should segment customers using one of several common approaches. Demographics Demographic market segmentation is one of the most common approaches to segmenting markets. With this strategy‚ a company simply divides the
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Audience sensitivity is to be mindful of the different groups of diversities that are present in a crowd. When presenting to an audience either with a speech or in a meeting you need to know your audience. Knowing the audience will ensure that the message is delivered appropriately and that the audience will completely understands the message without any misunderstandings or confusion. There are many things to consider with audience sensitivity such as; age‚ gender‚ and also demographics. Another
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Visishta Dalavayi Communication 1010 28 May 2013 Audience Analysis Explanation The main purpose of manifesting an efficient speech is to be able to connect with one’s audience. In order to do so‚ the presenter must analyze the demographics of said audience. The audience must be able to relate to the presenter’s speech. For instance‚ if the topic describes an argumentative concept such as abortion or gay rights‚ it would be best to provide viewpoints of each side. This way‚ those who are subjective
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The cost of modern Olympics far outweigh the benefits. Argue your position. The foremost celebrated world sports competition is undoubtedly the Olympic Games which hold quadrennial ‚ featuring both summer and winter competition ( Wesley ‚ 2012). It provides a worldwide stage for athletes from different nations to showcase their excellence. It is in additionally symbolizes an ideal and peaceful world . Nonetheless‚ the question of whether it is still worth hosting has arisen as the Games grow
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MARKET SEGMENTATION OF NOKIA INTRODUCTION Introduction to Project This Project deals with Various Market Segmentation done in Mobile Industries. This Project mainly focuses on Various Market Segmentation done by Nokia Co. Ltd. in the Market. Nokia is a world leader in mobile communications‚ driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones
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Why Segmentation? Introduction and Definition When it comes to marketing strategies‚ most people spontaneously think about the 4P (Product‚ Price‚ Place‚ Promotion) – maybe extended by three more Ps for marketing services (People‚ Processes‚ Physical Evidence). Market segmentation and the identification of target markets‚ however‚ are an important element of each marketing strategy. They are the basis for determining any particular marketing mix. Literature suggests the following steps: [pic]
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tied to the act‚ if he should instead take his own life. He is often lost within his own contemplations‚ and consequently procrastinates in taking action until he believes he knows all of the facts. The dramatic form allows Hamlet to open up to the audience in the form of soliloquies: “to be‚ or not to be- that is the question; whether it is nobler in the mind to suffer…” -Hamlet is torn between facing his harsh realities and simply giving in; therefore suggesting life itself is an internal battle‚
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The Tower of London The Tower of London‚ the oldest fortified palace in Europe‚ was built by William the Conqueror in the late 1000’s. It has served as a fortress‚ prison‚ palace‚ and the final resting-place of many people ("Tower of London" Encarta 1). Its history is full of amazing and horrific stories of life and death. To truly appreciate this magnificent group of structures a look must be taken into its history through it’s architecture‚ uses‚ and those held in the prisons and dungeons
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What I like and dislike about living in London London is the capital city of England. It is located on the banks of the River Thames and it has been a major settlement for two millennia. London is the best city in Europe and it is a leading global city in the world with big‚ tall buildings‚ shops‚ historic landmarks like the Palace of Westminster‚ Natural History Museum‚ Kew Gardens‚ Westminster Abbey‚ Tower Bridge‚ National Galleries‚ libraries‚ Theatres. It also has one of the oldest network
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