strategy. Each P is interrelated to all other P’s Marketing Success = desirable product + acceptable price + effective promotion + right place These four P’s of marketing mix are a very important part of every business in attracting and keeping target markets satisfied where: • A good product is the key to marketing success. While all other elements of marketing mix must work together for the overall success of a company‚ the product is essential for the marketing mix to be able to be used. • The
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Online Selling Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-web-store‚ e-shop‚ e-store‚ Internet shop‚ web-shop‚ web-store‚ online store‚ online storefront and virtual store. Mobile commerce (or m-commerce) describes purchasing from an online retailer’s mobile optimized online site or app. An online shop evokes the physical analogy of buying
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to be the team leader. Inform your tutor who is in your team. Q3 What exactly are we selling? You will represent one of the many hotels in Singapore. As you may be aware‚ many of the large hotels have function rooms and exhibition halls which they market to potential exhibitors or companies holding seminars or workshops. Your team is the sales team of your selected hotel and you are suppose to market/sell your hotel rooms‚ convention and exhibition space to your prospect. Please inform your
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structure and language‚ including imagery and tones) which each poet uses to write about birds. Both Edward Thomas and Robert Frost write about birds in their poems ‘The Owl’ and ‘The Oven Bird’. ‘The Oven Bird’ by Robert Frost was written in 1916 and published in the Mountain Interval. It is a poem about an Oven Bird who sits on a tree on a mid-summer’s evening and sings about the coming of winter. There is a certain sadness in the song of the bird as it rues the falling of the leaves of the cherry
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Around 1906‚ Robert Frost moved to New Hampshire where he began writing his poem “The Oven Bird.” At first‚ I thought that the name was a little random‚ but after doing some research‚ I discovered that he was talking about a specific type of bird. This bird in particular is a ground-walking warbler. It builds its nest in the shape of an oven‚ which is why Frost chose to name the poem “The Oven Bird.” There was no controversy about the poem; the public accepted it without question. This particular
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Decision to Buy In an increasingly competitive business climate‚ customers are faced with a multitude of alternative products and vendors. A traditional approach based on "closing the sale" may be inefficient and even counter-productive. In today’s markets‚ customers need customized solutions to their needs. Rather than being sold to‚ customers want to buy. In relational sales the emphasis is on building and maintaining a long-term relationship with your customers‚ based on mutual trust and on sharing
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The Cosmic Microwave Background Radiation Perhaps the most conclusive (and certainly among the most carefully examined) piece of evidence for the Big Bang is the existence of an isotropic radiation bath that permeates the entire Universe known as the "cosmic microwave background" (CMB). The word "isotropic" means the same in all directions; the degree of anisotropy of the CMB is about one part in a thousand. In 1965‚ two young radio astronomers‚ Arno Penzias and Robert Wilson‚ almost accidentally
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Personal selling occurs where an individual salesperson sells a product‚ service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client. Today‚ personal selling involves the development of longstanding client relationships. In comparison to other marketing communications tools such as advertising‚ personal selling tends to: • Use fewer resources‚ pricing is often negotiated. • Products tend to be fairly complex (e.g. financial services or new
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CHAPTER 1: THE AGE OF SELLING‚ SELLING AND SALESPEOPLE SELLING IS PERVASIVE The pervasiveness of selling in practically all human endeavors‚ occupations‚ preoccupations‚ and professions that require contact and engagement with people is by itself a compelling reason to formally study the art and science of selling. It is an art because it requires skills that have to be constantly practiced to achieve‚ at least‚ a decent level of excellence or perfection; on the other hand‚ it is also a science
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Effects of Microwave on food and nutrients Raisins when cooked in a microwave produce considerable smoke Several studies have shown that if properly used‚ microwave cooking does not affect the nutrient content of foods to a larger extent than conventional heating‚ and that there is a tendency towards greater retention of many micronutrients with microwaving‚ probably due to the reduced preparation time. Microwaving human milk at high temperatures is contraindicated‚ due to a marked decrease
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