How to measure brand image: a reasoned review Luca Cian‚ Ross Business School‚ University of Michigan‚ USA* The aim of this paper is to review the most important tools and methods used to analyse and measure the brand image. Both traditional and innovative measurements have been considered‚ including attitude scales‚ Q-Sort‚ Natural Grouping‚ Kelly Repertory Grid‚ Laddering‚ Benefit Chain‚ Projective Techniques‚ Brand Personality‚ and Brand Narration. Considering the number of tools presented‚
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Teenagers Nowadays Teenagers nowadays are desperate. Everyday‚ it seems like their life is wasting away. They can’t handle routine‚challanges and false masaquarades. Teeneagers nowadays cut themselfs with a razor blade Dressing their life in the darkest shade. Teenagers nowadays toy with the thought to die Helpless‚hopeless‚ they break down and cry‚ sick and tiered of lifing a lie What if I tell you‚ that life surely is hard‚ but I haven’t planned on ending it right from the start?
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Brand Personality – Puma Tazon II ‘Personality traits are what the brand will live and die for’ Rohan is a 22year old boy‚ tall and fit. He is a 3rd year student of bachelor of commerce. He studies at Symbiosis‚ Pune. He’s full of life – entertainer‚ hardworking and a go-getter. He comes from a rich family. He rides to college everyday on his sports bike. He likes hanging out with his friends during his free time. He loves adventure sports. He party’s hard on weekends. He is also good
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Jinhui SHAO ID: 564877 Q: Pick a brand. Employ projective techniques to attempt to identify sources of its brand equity. Which measures work best? Why? Brand: Cartier Free Word Association Test: To carry out our Word Association test‚ participants were given a blank piece of paper with the words “Cartier.” on it. They were asked to write down words that they thought represented the brand and also‚ note down the strength of these associations using color coded lines. We allowed participant
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There are many social problems that teenagers go through. The most recognised problems are teenage drinking and driving‚ and teen suicide. These two social behaviours teenagers go through are the leading causes of teenage death. Alcohol‚ the most widely used and abused drug among youth‚ causes serious and potentially life-threatening problems for this population. Motor vehicle crashes are the leading cause of death for teenagers. Society faces several questions‚ like why do teens drink‚ what
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Mobile phones have become an essential part of our day today life. Teenagers are the majority of mobile phone users in the world. An empirical study about uses and misuses of the mobile phone has highlighted that teenagers are most affected among mobile phone users. Mobile phones offer an array of facilities and services. No doubt mobile phone is a need of the day‚ but teenagers get into various evils and difficulties at a very early age. The facilities offered by mobile phones like SMS‚ MMS‚
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here are numerous examples of Brand Extension Failures. They are: 1. Coke’s launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke failure miserable 2. Pepsi’s Cafechino looks like a disaster in India as very people have actually gone for it 3. Virgin: The company was able to stretch its considerable brand equities from the entertainment to the travel industry. Virgin Airlines is a success. But does anyone remember Virgin cola? Virgin vodka? Virgin jeans? 4. Ready-to-eat
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SYNOPSIS 1. TITLE: “Factors responsible for Brand switching from Samsung to Nokia in smartphones in Indore region ”. 2. BRIEF OVERVIEW: 15 years ago‚ having a mobile phone was considered a luxury‚ but now it is a very common commodity. Just look around and you will see someone talking on a mobile phone. This device has become an integral part of our life. It is very interesting to see how the mobile handset market has evolved from ten years before to what it is now. What is even more
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10 FAILURE BRANDS IN INDIA Marketing is easy to teach‚ it is easier to understand as well. On practice‚ marketing is quite difficult as a company should have a strong marketing team to work on market opportunity analysis‚ target market selection‚ marketing strategy design‚ marketing program development. When a company slips away from deciding the right marketing mix‚ their products meet failure. Failures are not patented by small companies ‚ there are stories of several huge brands who have failed
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Depression among teenagers in Hong Kong Every year many teenagers die not because of accidents or illness‚ but by themselves. According to a study (2008) conducted by the Mental Health Association of Hong Kong‚ 1 in every 12 juvenile adolescents suffer from major depression. The report said about 2.1 million teens aged 12 to 17 experienced a major depressive episode in the past year. For almost half of the teens‚ depression drastically reduced their abilities to deal with aspects of their daily
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