Bibliography: Kotler‚ P‚ Armstrong‚ G (2010) Principles of Marketing: Thirteenth Edition. London: Pearson Education Ltd (2004) Kotler‚ P‚ Keller‚ K (2009). Marketing Management – 13th Edition. London: Pearson Education Ltd Websites CoriolisResearch (2004) Tesco: A Case Study in Supermarket Excellence. Available from: http://www.coriolisresearch.com/pdfs/coriolis_tesco_study_in_excellence.pdf (10/12/10) LearnMarketing Kotler‚ P‚ Armstrong‚ G (2010) Principles of Marketing: Thirteenth Edition. London: Pearson
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In 2006 Tesco‚ the UK’s most successful grocery retailer (with about 30 per cent market share)‚ again reported a record-breaking year. Over the previous four years it had almost doubled group sales (excluding VAT) and profits to £39bn (approx 57bn euro) and £2.28bn respectively. The “group statistics” painted a picture of what this growth meant on the ground: the number of stores had tripled to 2‚672 and employee numbers had grown by about 60 per cent to 273‚000. Significantly‚ sales to the rest
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Tesco is the giant of all supermarkets due to its UK dominance. Retail analysts have identified three main reasons for this. 1. Tesco’s are everywhere; 2. sell to everyone; 3. sell everything Due to the nature of the TESCO organisation with particular reference to how it has branded and marketed itself‚ and the current economic climate‚ the assessment of external factors by a PESTLE analysis has been crucial in TESCO’s success. This is because TESCO has taken into account the implications
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Management Peta Hay‚ Director of the Tesco Academy‚ commented: “We believe it is more important than ever to invest in our people as Tesco continues to expand both geographically and into new business sectors. Tesco has a proven track record of both nurturing internal talent and successfully attracting external senior executives”. (7) Technology Development Procurement Primary Activities Inbound Logistics The overall cost leadership strategic management of Tesco is exhibited in its lean and agile
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Ratio Analysis Ratio analysis is one of the techniques of financial analysis where ratios are used as a yardstick for evaluating the financial condition and performance of a firm. Analysis and interpretation of various accounting ratios gives skilled and experienced analyst a better understanding of the financial condition and performance of the firm than what he could have obtained only through a perusal of financial statements. Types of ratio’s 1. Profitability ratio 2. Leverage ratio
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RATIO ANALYSIS Ratio analysis is a key dimension of financial management‚ suggesting a relationship between profit and loss as mentioned in the balance sheet of an organization. In Latin ‘ratio’ means reason. In English ‘ratio’ means relationship. Ratio analysis is defined as “the establishment of a reasoned relationship” of a fixed variable character between measurements of certain phenomenon having some kind of linkage. A ratio shows the arithmetical relationship between two figures
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Benefits and cost to Tesco. Marketing orient approach to develop new product means a business develops products based on what customers need and want‚ rather that what the business thinks is right for the customers. Most successful business takes a market-oriented approach. Tesco is top leading retailer in UK. It manages thousand shops in UK‚ Ireland‚ Central Europe and Asia. Tesco brand first appear I 1947 when he bought shipment of tea from MRT E.Stockwell. From that time Tesco slowly improve in retail
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FINANCIAL RATIOS LIQUIDITY RATIOS Current Ratio: = current assets / current liabilities ▪ The higher the ratio‚ the greater the "cushion" between current obligations and a firm ’s ability to meet them. ▪ Use: An indication of a company ’s ability to meet short-term debt obligations; the higher the ratio‚ the more liquid the company is. Current ratio is equal to current assets divided by current liabilities. If the current assets of a company are more than twice the current liabilities
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you find a combination of numbers that is more significant than this one. This ratio is known as the Golden Number‚ or the Golden Ratio. This mystery number has been used throughout different aspects of life‚ such as art‚ architecture‚ and of course‚ mathematics. One may wonder where the Golden Ratio came from? Who thought to discover it? When was it discovered? And how has it been used throughout time? The Golden ratio has been used throughout different aspects of life after being discovered during
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1) Current Ratio The ratio is mainly used to give an idea of the company’s ability to pay back its short-term liabilities (debt and payables) with its short-term assets (cash‚ inventory‚ receivables). The higher the current ratio‚ the more capable the company is of paying its obligations. 2) Quick Ratio An indicator of a company’s short-term liquidity. The quick ratio measures a company’s ability to meet its short-term obligations with its most liquid assets. For this reason‚ the ratio excludes inventories
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