Week 10 Promotion The Promotion Mix • Advertising – – – – Can reach geographically disperse buyer masses Seller can repeat the message several times It is impersonal and one-way Could be costly in some media • Personal selling – – – – Implies personal interaction between two or more individuals Most efficient tool to create preferences‚ convictions and actions Allow creation of relationships Most costly promotional tool‚ requres long term commitment Fundamentals of Global Marketing © Juan
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1a.What logistics management? b. State the six rights in an effective logistics management system. Logistics is defined as process of planning‚ implementing‚ and controlling the efficient flow and storage of goods‚ services‚ and related information from point of origin to the point of consumption for the purpose conforming to customer requirement‚ which also includes the inbound‚ outbound‚ internal‚ and external movements and return of materials for environmental purposes. Logistics Management
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OPERATIONS AND SUPPLY CHAIN MANAGEMENT Vol. 2‚ No. 3‚ September 2009‚ pp. 167-171 ISSN 1979-3561|EISSN 1979-3871 167 Managing Supply Chain Complexity in a Tea Manufacturing Company I Nyoman Pujawan* Department of Industrial Engineering‚ Sepuluh Nopember Institute of Technology‚ Kampus ITS Sukolilo‚ Surabaya 60111 Indonesia E-mail: pujawan@ie.its.ac.id Mahendrawathi Er Department of Information Systems‚ Faculty of Information Technology‚ Sepuluh Nopember Institute of Technology‚ Kampus
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The name of the paper is solving one dimensional cutting stock problem with discrete demands and capacitated planning objective. Cutting stock problems are NP-hard problems and mentioned about what is NP-hard problems. One of classical NP-hard problems which could not be solved within the polynomial computation time is a cutting stock problem. Wongprakornkul and Charnsethikul said that the most powerful algorithm for solving linear problems with many columns is the column generation procedure and
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Submit your responses to the following questions: (HINT: Refer to the Reference and Citation Examples documdented in the Tutorials and Guides section‚ as well as the Sample Paper and the Library link.) If more than one author is listed‚ must all authors be listed in the citation? Yes Is the author’s full name used in the References page entry? No If no year is listed for an in-text citation‚ what should be listed? (n.d.) What is the minimum information needed for an in-text
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ABSTRACT Internal logistics is one of the most important sections within enterprises‚ especially in the large manufacturing companies. It manages‚ arranges‚ plans and delivers the finished products. It is an indispensable part of the supply chain‚ as well as reflects the result of implementation company strategy. This study focuses on finding the possible ways to improve the operation process of Nokia-China internal logistics by looking into Nokia-China’s internal logistics in Dongguan Branch-
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achieve the goal of growing their franchised Internet cafes business‚ an efficient‚ flexible and cost-effective logistics system is what they need for the provision of equipment to the franchisee. Since logistics is one of the non-core activities that is perceived as a bottleneck for scalability‚ the present logistics system of elc will be reviewed and findings of whether to outsource the logistics system will be presented to the management team. Background of easyGroup Stelios Haji-loannou
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The Defense Logistics Agency (DLA) is the largest agency within the Department of Defense’s (DoD) with more than 26‚000 civilian and military personnel throughout the world (Defense Logistics Agency). DLA‚ Provides support as well as technical and logistic services to the Army‚ Air Force‚ Navy‚ Marine Corps and several federal agencies. A large number of DLA’s employees are culturally‚ racially‚ and ethnically diversified. However‚ inequities at the DoD with regard to race and ethnicity still occur
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Yogesh Nimje PGDM‚ 2nd year Roll No. 2011015 Spl: Operations Reverse Logistics in Automotive Industry The review of literature:- Various studies are done in the reverse logistics and factors considered in these studies such as barriers‚ challenges‚ environmental issues faced by the logistics and supply chain industry. Reverse logistics has been defined as ‘The process of planning‚ implementing‚ and controlling the efficient‚ cost effective flow of raw materials‚ in-process inventory‚
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The Influence On Internet and Logistics In the 21st century‚ the internet has become a part of everyday life. Not only for social purposes‚ but for business purposes‚ too! In this paper we will be discussing how the internet has influenced the logistics world; when it comes to online retailing‚ on-demand software‚ and e-procurement. The first influence on logistics and the internet is online retailing. When looking at online retailing‚ we will also be looking at in-store retailing for they
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