MAKE OR BUY Management decision should be based on careful consideration of all the factors‚ including implication as regard to tax liability. Keeping view various tax implications that are relevant while taking some specific management decision under different provision of Income tax Act have dealt with: Make or Buy: One of the vital investment subject to the influence of tax factor is “Make or buy decision”. Most of the companies have to decide sometimes or the other whether they should buy a
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2. The 4Ps of Marketing – Product‚ Price‚ Promotion‚ and Place Needs are obviously met by the product itself. Needs‚ however‚ can also be met by the other components of what is called the marketing mix. These other components are Price‚ Promotion‚ and Place. The Price component of the marketing mix is defined as the original price that a producer sets for its product. This original price may be different from the final price paid by buyers because of promotional offers or because of individual
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Required Text: Marketing: An Introduction‚ (2013) 11th ed. by Gary Armstrong and Philip Kotler. Pearson ISBN: 978-0-13-274403-4 Resources All materials are posted on BlackBoard Instructor Lee D. Goldring‚ MBA Mobile /Text 321-578-9288 E-mail lgoldrin@stetson.edu Office Phone 386-822-7432 Office Location LBC 415 Office Hours Mondays and Wednesdays 1:30PM – 2:30PM‚ and by appointment Course Objectives: Identify the processes of segmentation‚ target marketing‚ and create a
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Ninth AIMS International Conference on Management January 1-4‚ 2012 Impact of Foreign Direct Investment in India by way of Cross-border Mergers & Acquisitions Bhagwan Jagwani bhagwan.jagwani@ghsimr.org Dr. Gaur Hari Singhania Institute of Management & Research‚ Kanpur Over the last two decades‚ the share of cross-border mergers and acquisitions (CB M&As) in the global FDI inflows has been over 50%. The Indian Corporate sector too experienced a boom in this form of FDI. The increasing flows
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Between a Marketing Mix & a Promotional Mix A marketing mix and a promotional mix have differences‚ and are both important to your business. In order to successfully grow your business‚ you will need to market it. Marketing helps attract new customers and keeps customers coming back for repeat business. When you identify your marketing mix‚ it helps you determine how to satisfy your customers‚ while the promotional mix focuses on direct customer interaction. Marketing Mix The marketing mix is a
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decided to aim its marketing efforts and ultimately its merchandise.[1] A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product‚ place(distribution)‚ promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace. Market Segmentation: Market segmentation is one of two general approaches to marketing; the other is mass-marketing. In the mass-marketing approach
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Make-up for pre-teens? Recently is seems that more and more girls under the age of eleven are starting to wear makeup‚ but why? They do not need to their still children. First‚ many feel that makeup causes damage to the skin‚ for both older women and younger women. It can be especially damaging to the skin of younger children. Besides‚ do young children really need to wear makeup? Of course‚ we all get that awkward stage and you start not liking the way you look. Many doctors feel that this is just
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Marketing Task 1 Definition of marketing Marketing is about anticipating and identifying the wants and needs of a target market of consumers‚ then satisfying those needs in order to make a profit. Kotler (1991) Defined marketing as: ‘the marketing concepts holds that the key to achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors’. “Marketing is
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Planning Intellectual Property for Marketing Strategies in the Digital Content Chapter 2 Literature Review The primary object here is to review the relevant literature of the current state of marketing theories‚ applications of marketing strategies‚ intellectual property stipulations and the influences of the Internet to the digital content industry. The review eventually leads to inadequate resources: concepts‚ theories‚ and talents. In truth‚ there are still no generally accepted
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I have always marveled at the fact that how man makes technology and technology makes man. It is this give and take relation that have led human race to the success it has attained today. The ever growing dependency of man on technology has proved that we cannot exist without technology. This very fact caught my eye as a child as I optimistically wondered when will I be able to make my contribution to technology. We all have been operating computers since years now right since school‚ then in college
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