marketing
Marketing
Task 1
Definition of marketing
Marketing is about anticipating and identifying the wants and needs of a target market of consumers, then satisfying those needs in order to make a profit. Kotler (1991) Defined marketing as: ‘the marketing concepts holds that the key to achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors’.
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for costumers, clients, partners, and society at large.” (2008)
“Marketing can be described as a link between the buyer’s requirements and its economic patterns of response. Marketing in the modern concept its not just about satisfying consumers needs, it’s also about building long term relationships. Marketing is one of the functions in an organizations dealing with delivering and communicating good consumer benefits.”
This definition shows that the marketing is responsible for the process, satisfying the costumers and the company and the stakeholders too. Marketing is a process but the most important is the approach how is achieved. Marketing is a link between what customers need and the economic patterns of response. It’s a concept a process where the customers bond with the products and the organization itself builds a relationship with the customer. It’s a process dealing with delivering and communicating good consumer benefits.
Nowadays marketing grown and changed into a vision. In order for an organization to be successful, the decisions must be based on what the costumer wants.
To give an example how marketing works in terms of tourism, and to show the modern concept of it, will relate marketing to it.
Modern marketing concept changed because there are tourist, visitors who want to appreciate and willing to pay more for tourism
Task 1
Definition of marketing
Marketing is about anticipating and identifying the wants and needs of a target market of consumers, then satisfying those needs in order to make a profit. Kotler (1991) Defined marketing as: ‘the marketing concepts holds that the key to achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors’.
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for costumers, clients, partners, and society at large.” (2008)
“Marketing can be described as a link between the buyer’s requirements and its economic patterns of response. Marketing in the modern concept its not just about satisfying consumers needs, it’s also about building long term relationships. Marketing is one of the functions in an organizations dealing with delivering and communicating good consumer benefits.”
This definition shows that the marketing is responsible for the process, satisfying the costumers and the company and the stakeholders too. Marketing is a process but the most important is the approach how is achieved. Marketing is a link between what customers need and the economic patterns of response. It’s a concept a process where the customers bond with the products and the organization itself builds a relationship with the customer. It’s a process dealing with delivering and communicating good consumer benefits.
Nowadays marketing grown and changed into a vision. In order for an organization to be successful, the decisions must be based on what the costumer wants.
To give an example how marketing works in terms of tourism, and to show the modern concept of it, will relate marketing to it.
Modern marketing concept changed because there are tourist, visitors who want to appreciate and willing to pay more for tourism