Apple's Branding Strategy
Table of Contents Question 1 3 a) Identify and elaborate the market entities from reading materials One and Two. 3 b) What are the ways Apple used to retrain her customer? 5 Introduction of Apple Inc. 5 Customer Loyalty 5 Quality Management 5 Friendly employee and friendly environment Apple Store 6 Question 2 7 a)Review L’Oreal’s brand portfolio. What role have target marketing, smart acquisitions, and R&D played in growing those brands? 7 Introduction 7 Target Marketing 8 Smart Acquisitions 10 Research and Development 11 b)What’s next for L’Oreal on a global level? If you were CEO, how would you sustain the company’s global leadership? 12 Question 3 14 What are some of the things IKEA is doing right to reach consumers in different markets? What else could it be doing? 14 Introduction, History if IKEA 14 BPDG 16 Taping into global market. 17 Conclusion 19 References: 21 Appendix 22
Question 1 a) Identify and elaborate the market entities from reading materials One and Two.
Marketing is the process to fulfill customer’s needs and is about identifying and meeting human and social wants. To cater the customer needs every company does something; “The integrated process by which company interact with customer and build good relationship in order to capture the return value from them. Marketing in other word, a short definition is; “meeting need profitably”.
Marketing entities are the fundamentals that marketed and delivered during the process of marketing, Marketers market 10 main types of entities is; good, services, event, experiences, persons, places, properties, organizations, information, and ideas.
There are 7 market entities found in reading materials 1 and 2. The first entity is:
Goods
The most basic thing which gets marketed is goods. Most of the companies look at mass production and Marketing of goods. Physical good constitute the bulk of most countries’ production and marketing efforts, example of
Question 1 a) Identify and elaborate the market entities from reading materials One and Two.
Marketing is the process to fulfill customer’s needs and is about identifying and meeting human and social wants. To cater the customer needs every company does something; “The integrated process by which company interact with customer and build good relationship in order to capture the return value from them. Marketing in other word, a short definition is; “meeting need profitably”.
Marketing entities are the fundamentals that marketed and delivered during the process of marketing, Marketers market 10 main types of entities is; good, services, event, experiences, persons, places, properties, organizations, information, and ideas.
There are 7 market entities found in reading materials 1 and 2. The first entity is:
Goods
The most basic thing which gets marketed is goods. Most of the companies look at mass production and Marketing of goods. Physical good constitute the bulk of most countries’ production and marketing efforts, example of
References: * OPPapers, 2012. L 'Oreal - Business Policy and Strategy. [online] Available at: <http://www.oppapers.com/essays/Loreal-Business-Policy-Strategy/138690> [Accessed 25March 2012] * Edmonds, M * Rick Suttle, 2012. The disadvantages of Target Marketing. [Online] Available at: <http://smallbusiness.chron.com/disadvantages-target-marketing-36131.html> [Accessed 6 April 2012] * Funding Univer, 2012 * Latitude, 1999. The negatives and benefits of target marketing. How to B2B Effectively [blog] 11 March 2002. Available at: <http://www.b2bmarketingblog.co.uk/the-negatives-benefits-of-target-marketing/> [Accessed 6 April 2012] Book: * P. Kotler, S.W.Ang and S.M L, 1999. Marketing Management an Asian Perspective 2nd ed: Singapore: Prentice Hall * Kotler Keller 2012, Marketing management 14ed,Pearson Education Ltd, England. * KOTLER, P & KELLER, KL, 2011, Marketing Management, 14th edn, Prentice Hall, Ney Jersey Appendix