strategies which they use and could use in that respect. The main idea of the paper is that the principle “differentiate or die” (Jack Trout) has died. Today the global brands don’t strive to differ from their competitors in everything and at any cost. As an example‚ let’s have a global look at the business of mobile phones. In June 1998 Ericsson‚ Nokia‚ Motorola and Psion established their own International Strategic Alliance‚ a private independent company called “Symbian”. Symbian Ltd. is an
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75 ENLIGHTENED‚ ECLECTIC APPROACH IN ENGLISH LANGUAGE TEACHING By: Christina I.T. Panggabean (Universitas PGRI Ronggolawe Tuban) Abstract English language teachers need to explore what works and what does not work in a certain ELT context‚ applying what Brown (2001) names an enlightened‚ eclectic approach or a principled approach. They are suggested to explore all language teaching approaches or methods since no single approach or method is best suited for all teaching contexts. This paper also
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This essay will discuss the comparative benefits and costs of two forms of reproductions; parthenogenesis and sexual reproduction. To narrow the scope of the piece‚ the area of parthenogenesis is going to be largely limited to organisms that are obligately parthenogenetic. Parthenogenesis is the “production of an embryo from a female gamete without any genetic contribution from a male gamete” (Mittwoch‚ 1978). Sexual reproduction is the process of cross-fertilisation in which the genomes of two parents
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A BRIEF OVERVIEW OF THE ECLECTIC APPROACH BY: Tavane Brooks-Barrett WHAT IS THE ECLECTC APPROACH? The eclectic approach is the label given to a teacher’s use of techniques and activities from a range of teaching approaches and methodologies. HISTORY OF THE ECLECTIC APPROACH The eclectic approach was proposed as a reaction to the profusion of teaching methods in the 1970’s and 1980’s. Eclecticism was first recorded to have been practiced by a group of ancient Greek and Roman philosophers who
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The contingency approach to management emerged from the real life experience of managers who found that no single approach worked consistently in every situation. The basic idea of this approach is that number management technique or theory is appropriate in all situations. The main determinants of a contingency are related to the external and internal environment of an organisation. The process‚ quantitative‚ behavioural‚ and systems approaches to management did not integrate the environment. The
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Behaviourism approach‚ this approach has assumptions of that we’re all born a “tabula Rosa”- a blank state‚ it also says that we learn through 2 types of “conditioning” • Classical conditioning • Operant conditioning Classical conditioning is a basic form of learning in which simple responses are associated with new stimuli. An experiment that shows classical conditioning is the Little Albert Experiment (Phobias). This experiment was to show that you can change a person not fearing anything into
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Title: Economic Analysis in the Public Sector (Benefit Cost (B/C) Analysis) 1 Table of Contents 2 Overview of the case There are two mutually exclusive proposals presents‚ proposals A and proposals B which is given by Chief Manager of Saksama Sdn. Bhd. to appointed group. The appointed group will be consisting of project engineers‚ economic/financial advisors and project leaders who will make a final decision between these two respective proposals. Both of the proposals share similar goal
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of language teaching which [he] called the Natural Approach" (Terrell 1977; 1982: 121). This was an attempt to develop a language teaching proposal that incorporated the "naturalistic" principles researchers had identified in studies of second language acquisition. At the same time he has joined forces with Stephen Krashen‚ an applied linguist at the University of Southern California‚ in elaborating a theoretical rationale for the Natural Approach‚ drawing on Krashen’s influential theory of second
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Cognitive approach The cognitive approach focuses on the way information is processed by humans. It looks at how we as individuals treat information and how it leads to responses. Cognitive psychologists study internal processes such as attention‚ language‚ memory‚ thinking and perception. The main assumption of this approach is that in when information is received it is then processed by the brain and this processing directs how we as individuals behave or justify why we behave the way we
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The Communicative Approach was founded by Robert Langs.. Psychoanalysis has turned reality on its head: We are taught to think of ourselves as distorters and misperceivers‚ unreliable slaves to our inner fantasies - especially when we are patients in therapy. But the communicative approach has shown that it is more accurate and compelling to see ourselves as highly reliable perceivers‚ with the understanding that our most valid perceptions are experienced unconsciously and encoded in the stories
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