includes the world’s largest business-to-business e-commerce platform (Alibaba.com) and the excellent consumer-to-consumer auction website in China (Taobao.com) (“An Interview with Jack Ma”‚ 2009). As an outstanding company’s strategist‚ jack ma advocate for company social responsibility and personal action to improve China’s environment such as boycotting eat shark fins and fighting water pollution. He showed his business capability and strategic thinking capability in in e-commerce area of China as
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e-Business Research Center RESEARCH REPORTS 5 2003 THE ROLE OF E-BUSINESS FOR COMPETITIVE ADVANTAGE IN THE TRANSFORMING EUROPEAN FOOD AND NON-FOOD RETAIL BUSINESS Richard Windischhofer i Distribution e-Business Research Center Published by Tampere University of Technology and University of Tampere Printed edition Electronic edition in http://www.ebrc.info ISSN ISBN ISSN ISBN 1459-0158 952-15-0950-3 951-44-5548-7 Cover design by Mainoscraft Oy Printed by
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Hill: International Business: Competing in the Global Marketplace‚ Sixth Edition V. The Strategy and Structure of International Business 14. Entry Strategy and Strategic Alliances © The McGraw−Hill Companies‚ 2007 229 14 Entry Strategy and Strategic Alliances Introduction Basic Entry Decisions Which Foreign Markets? Timing of Entry Scale of Entry and Strategic Commitments Summary Entry Modes Exporting Turnkey Projects Licensing Franchising Joint Ventures Wholly Owned Subsidiaries
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........................................................................... 8 Financial and Strategic Benefits ........................................................................................................... 8 Operational Benefits............................................................................................................................ 8 Customer Benefits .........................................................................................................
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Matrix A model which analyses the product portfolio of a business into four categories (stars‚ cash cows‚ problem children and dogs) Branding The use of a trade name‚ symbol‚ logo or other device to differentiate a product or service Budget A detailed plan of income and expenses expected over a certain period of time Business to business Abbreviated to B2B‚ business-to-business involves the selling or products and services by one business directly to another Capacity utilisation The proportion
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departmental differences with an organization companies benefit from IMC though brand differentitation‚ increased brand trust‚ improved internal corrdination‚ improved accountability IMC makes brand messages more relevant‚ effective‚ sensitive and less wasteful of media and personal time Companies‚ agencies‚ and media are called the Golden triangle of IMC partners Product placement is the plcement of products in entertainmeng programming The benefits of an in-house aggency include all of the following
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1. What are the three main causes of small-business failure? a. The 3 main causes of businesses fail are management shortcomings‚ lack of training‚ and government regulations. Many times people are unprepared for the demands of running a small business. It takes all of your time‚ money and energy to keep a small business alive. . In the beginning it’s all about you and you have to be honest with yourself about just how capable of a manager you are. If you make rash‚ fearful decisions or if you
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organisational context in relation to the relevant issues with regard to the fundamental principles that underpin the marketing process. 3. Apply theory to practice in order to generate solutions to a simple problem that addresses major impact on business organisations. 4. Evidence judgement in being able to choose and justify a solution to the problem posed within the marketing environment. 5. Be self critical and reflective in extracting learning‚ knowledge and skills. From the learning experience
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Business Now: Change Is the Only Constant Review Questions 1. What factors contribute to the rapid pace of change in business? Is the pace likely to accelerate or decrease over the next decade? Why? 2. What role does entrepreneurship play in the economy? Who stands to gain from the success of individual entrepreneurs? How do other parties benefit? 3. When did American business begin to concentrate on customer needs? Why? 4. How do nonprofit organizations compare to businesses? What
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International Business‚ 14e (Daniels et al.) Chapter 11 The Strategy of International Business 1) Which of the following statements about Zara is most likely FALSE? A) Zara puts fewer products on clearance racks than most of its competitors in the industry. B) Zara’s large advertising budget generates word-of-mouth and attracts new buyers. C) New products and designs are delivered to Zara stores every three to four weeks. D) Most of Zara’s products move through the firm’s distribution center
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