key to success is to please the customer consistently. The societal marketing orientation took this one step further by not only to satisfy customer’s wants and needs and to meet organizational objectives but also to preserve or enhance the society’s best interests in the long-run. The societal marketing orientation believes that businesses should market products that are less toxic; contain reusable materials and more durable than the norm. For example‚ the 2010 winter Olympic medals contained metal
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“Sophia’s War” by Avi is a book about a girl (Sophia) and what she experiences during the revolutionary war. Sophia’s family were passionate patriots‚ but had to lie because where they lived was controlled by the british. This book gives you a view on what it would be like to be a kid during that event in history. The story begins with Sophia and her mother witnessing the hanging of Nathan Hale‚ a patriot spy. This was very traumatizing to Sophia and‚ had she not seen it‚ she would have never done
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John Lewis Gaddis is a history professor at Yale University‚ lecturing an undergraduate class every Monday and Wednesday on the Cold War. He wrote The Cold War: A New History based on questions some of his prior students had on the Cold War‚ as well as making a shorter‚ more understanding book for students to read. Gaddis provides a fantastic overview of the Cold War but could have organized the information a lot better. For instance‚ if he put it in chronological order rather than jumping back and
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Most of the SME proprietors like to run the business with paternalistic style‚ with simple structures to operate‚ especially the Chinese family business. They are founded the business based on personal experiences and try to do eveything hands on at the start up of the business. The focus of SME normally will put on growth of business and market expansion. Therefore‚ they will feel difficuties to oversee all the factory operation and different job function as the business grows. At this phase‚ the
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Kitchen Best‚ has set some ambitious targets for the business in 2008. However‚ his plan suffered a setback when a series of crises happened in 2010. These incidents involved in serious management problems such as personal gains made at the expense of the company and kickbacks offered and accepted between Kitchen Best and its partners. Symptoms Deep rooted practices of kickbacks‚ bribing and corruption: Accepting kickbacks‚ bribing and corruption were common in business dealings of kitchen best. Chan
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Introduction: Kitchen Best Appliance Co. Ltd was founded by Chan Dong-hwa in1985. It was a home electrical appliances company which has its own manufacturing unit in Guangdong province. In 2008 Henry Chan‚ son of Chan Dong-hwa‚ took up the role of Chief Executive. Henry Chan was aggressive to develop the business in overseas and double the profits of the company in four years. Henry Chan depended on his senior management who were not reliable. Senior Management for their personal benefit‚ at
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Profile : Your Mirror Image !!! Profile is like a mirror that reflects the real you. This must be the basic idea to create a profile best. At present online social networking has become one of the latest trend of the communication. Peoples from various places can communicate with you using social networking. So first thing comes is your profile because Profile is like a mirror that reflects the real you ‚ it is the overview of what you are. So you need to keep few ideas for creating
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Man’s Best Friend “The only creatures that are evolved enough to convey pure love are dogs and infants” (Johnny Depp). The average human has either owned or owns a pet today. There are many different kinds of pets in today’s day and age. The assortment of pet can range from the exotic to common. Examples of the more exotic pets are tamed tigers‚ foxes or moneys. More practical and common pets include the goldfish‚ cat or dog. Above all‚ a dog is the best pet because they can be trained‚ family
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many people from many nation coming together to make this country special and unique. Canada is known for its natural resources and scenic wonders‚ such as the beautiful Niagara Falls‚ the great mountains and different climates. Canada is one of the best countries to live‚ because of many factors; Life expectancy‚ Adult illiteracy rate and Death rate are leading in comparison to many other countries. Life expectancy measures the average number of years a baby born today can be expected to live. It
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school ‚ I have a lot of friend. Among these‚ there are few friend who are my best friend. Now I would like to describe one of my best friend whose name is ___________________ . The first reason I consider him as my best friend is that she have a very warm personality. She is so friendly when she meet me everywhere. For example‚ she always smile politely at me that makes me absolutely delighted when I meet her. My best friend may not be as popular as Osama or Obama but she sure is the most popular
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