best buy
DE 116 Assignments #1
Questions:
1. The marketing concept is based on an understanding that a sale is depended on a customer’s decision to purchase a product to meet an unsatisfied need. Marketing is a process that concentrates on not just selling products, services, or ideas but also on delivering value and the utmost benefit to customers. The basic ideas underlying the marketing concept are first; Focusing on customer wants and needs so that the organization can distinguish its offerings from those of other competitors. Second, integrating all the organization’s activities, including production, to satisfy customer’s wants. Most importantly, to achieve long-term goals for the organization by satisfying customers wants and needs legally and responsibly. The marketing concept emerged through a buyer’s market because it is the customer’s choice. It depends on a customer’s decision to purchase a product that will meet an unsatisfied need, not so much an aggressive sales force. In today’s competitive market, the key to success is to please the customer consistently. The societal marketing orientation took this one step further by not only to satisfy customer’s wants and needs and to meet organizational objectives but also to preserve or enhance the society’s best interests in the long-run. The societal marketing orientation believes that businesses should market products that are less toxic; contain reusable materials and more durable than the norm. For example, the 2010 winter Olympic medals contained metal from recycled TV’s, computers and keyboards.
2. Organization’s focus is focusing on selling what an organization makes, rather than making what the market pleases. The five main elements in a company’s organizational focus to be successful are:
(1) Customer Value: The relationship between benefits and the sacrifice necessary to obtain those benefits. A high quality product that is available only at a high price will not be perceived as good value, for
Questions:
1. The marketing concept is based on an understanding that a sale is depended on a customer’s decision to purchase a product to meet an unsatisfied need. Marketing is a process that concentrates on not just selling products, services, or ideas but also on delivering value and the utmost benefit to customers. The basic ideas underlying the marketing concept are first; Focusing on customer wants and needs so that the organization can distinguish its offerings from those of other competitors. Second, integrating all the organization’s activities, including production, to satisfy customer’s wants. Most importantly, to achieve long-term goals for the organization by satisfying customers wants and needs legally and responsibly. The marketing concept emerged through a buyer’s market because it is the customer’s choice. It depends on a customer’s decision to purchase a product that will meet an unsatisfied need, not so much an aggressive sales force. In today’s competitive market, the key to success is to please the customer consistently. The societal marketing orientation took this one step further by not only to satisfy customer’s wants and needs and to meet organizational objectives but also to preserve or enhance the society’s best interests in the long-run. The societal marketing orientation believes that businesses should market products that are less toxic; contain reusable materials and more durable than the norm. For example, the 2010 winter Olympic medals contained metal from recycled TV’s, computers and keyboards.
2. Organization’s focus is focusing on selling what an organization makes, rather than making what the market pleases. The five main elements in a company’s organizational focus to be successful are:
(1) Customer Value: The relationship between benefits and the sacrifice necessary to obtain those benefits. A high quality product that is available only at a high price will not be perceived as good value, for