Demographic Trend The demographic trends that will have an influential impact on the needs of human services in the future will be growth and change in the populations of seniors. Person 65 and over is expected to double in size within the next 25 years in the United States population. According the (U.S. Census Bureau‚ 2009)‚ Hispanic older adults is likely to go from 2.2 million in 2004 to over 15 million by 2050. It is expected to be the largest minority amongst older people by 2028. Some
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of mass marketing‚ as opposed to segmented marketing? What advantages does a company gain from market segmentation‚ as opposed to treating the market as single entity? MASS MARKETING:- Mass marketing is a market strategy in which firm or industry treat market with single offer or one strategy. In this marketing term wide range of customers and audience are concentrated. As there is no segmentation and focusing concern so large amount of customers are possibly exposed to the product. For example
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The River Brenda Hughes ENG121 Instructor Marnie Nollette July 19‚ 2013 Outline I. The Demographics A. Climate B. Location C. Length II. The History A. Indians B. Settlers C. Community III. Advantages versus disadvantages A. Recreation B. Events C. Tragedies IV. Environmental Impact A. Financial B. Retirement Whenever there is the mention of the great State of Texas‚ one tends to automatically visualize a sweltering hot‚ baron
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2/11/2013 Demographic Transition Demographic Transition Demographic Transition |3 • Demographic transition (DT) refers to the transition from high birth and death rates to low birth and death rates as a country develops from a pre-industrial to an industrialized economic system. • This is typically demonstrated through a demographic transition model. The theory is based on an interpretation of demographic history developed in 1919 by the American demographer Warren Thompson
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Differences Important tools for segmentation They include: Demographics‚ psychographics and personality Consumer Motivation (Chapter 8) Consumer Knowledge (Chapter 9) Consumer Beliefs‚ Feelings‚ Attitudes and Intentions (Chapter 10) Analyzing and Predicting Consumer Behavior Demographics is the size‚ structure‚ and distribution of a population Marketers use demographic analysis as market segment descriptors and in trend analysis I- Demographics A- Structure of Markets B- Geographic
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Consumer Behavior: Market Segmentation Contents Introduction 1 Concepts of Market segmentation 1 Case of a jewelry company 3 Conclusion 7 Reference 8 Introduction Market segmentation‚ as a crucial step of marketing‚ is not what you do to a product‚ but something you know about your customers. A good knowledge of your customers can enable you to yield twice the result with half the effort. Every consumer is different. Some prefer stylish products‚ while some want cheap and durable
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accessories‚ shoes and cosmetics for women. As of today‚ Topshop currently has 440 outlets in 37 different countries with 9 of the outlets located in Singapore‚ pushing itself to be innovative and loud with its creative products and unique designs. Segmentation -Gender Between both genders‚ Topshop tailors its collection for females due to them generally accessorizing themselves more than males as they tend to ‘mix-match’ clothes they possess with accessories and vice versa. This makes females more
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FOCUSING MARKETING STRATEGY WITH SEGMENTATION AND POSITIONING Understanding Markets Strategy planning to narrow down the process - understand your customers Identify the market based on the marketing mix - 4 Ps Don’t just focus on the product‚ e.g.‚ Hallmark sells more than just greeting cards Generic markets: market with similar needs and sellers offering diverse to satisfy those needs Product market: market with very similar needs and sellers offering various close substitute ways of satisfying
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OLAMIJUWON Emmanuel O. (1117172) Compile the demographic profile of your country based on the latest census data including: size of population‚ sex composition‚ age structure‚ racial composition‚ educational achievement composition‚ employment status BRIEF INTRODUCTION: Nigeria‚ located in West Africa‚ Nigeria is the population giant of Africa‚ with more than 140 million people. The terrain changes from the oil-rich Niger Delta in the south to a belt of rain forests inland and to high savannah-covered
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China research – Bullet 5 Demographics Political and legal environment in China make it very volatile for business outside of the country. China is undergoing massive urbanisation with millions (160m) of people moving from rural to urban environments. However the mass industrialisation comes with a lot of pollution costs. The urbanisation is pushing up consumption per person but also increasing income per person. Population in China is suspected to reach 1 billion by 2030. The scale and pace of
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