TOP SHOP
Topshop
Background/History
Topshop is a UK-based retailer, founded in 1964 by Peter Robinson. The first stand-alone Topshop store opened in 1970. In the 1990’s, the mainstream media considered it unfashionable, cleverly labelling it ‘Flopshop’ due to its relatively low varieties and simple designs. But it recently turned business around, even hitting profitability in 2008 when almost every retailer was in the red by expanding its collections and bringing in local designers to the foray. Currently 75% is owned by entrepreneur Sir Philip Green who is the founder of the Arcadia Group after Leonard Green & Partners purchased a 25% stake in Topshop for a reported sum of US$805 million. The Topshop brand in Singapore is being distributed under Wing Tai Holdings, Singapore’s leading property developer and Lifestyle Company. Topshop operates on an incredibly fast product cycle, manufacturing and designing new products for every season. Furthermore, Topshop produces various products such as clothes, accessories, shoes and cosmetics for women. As of today, Topshop currently has 440 outlets in 37 different countries with 9 of the outlets located in Singapore, pushing itself to be innovative and loud with its creative products and unique designs.
Segmentation
-Gender
Between both genders, Topshop tailors its collection for females due to them generally accessorizing themselves more than males as they tend to ‘mix-match’ clothes they possess with accessories and vice versa. This makes females more prone to buying clothes in a larger quantity compared to males, resulting in Topshop’s decision to cater to the feminine gender as it would result in a larger profit margin compared to just catering for males. Hence, a ‘sister’ brand in the form of Topman is available to cater to the male market.
-Age
Females between the ages of 21 to 26 years old belong to a bracket of adults who experiment
Background/History
Topshop is a UK-based retailer, founded in 1964 by Peter Robinson. The first stand-alone Topshop store opened in 1970. In the 1990’s, the mainstream media considered it unfashionable, cleverly labelling it ‘Flopshop’ due to its relatively low varieties and simple designs. But it recently turned business around, even hitting profitability in 2008 when almost every retailer was in the red by expanding its collections and bringing in local designers to the foray. Currently 75% is owned by entrepreneur Sir Philip Green who is the founder of the Arcadia Group after Leonard Green & Partners purchased a 25% stake in Topshop for a reported sum of US$805 million. The Topshop brand in Singapore is being distributed under Wing Tai Holdings, Singapore’s leading property developer and Lifestyle Company. Topshop operates on an incredibly fast product cycle, manufacturing and designing new products for every season. Furthermore, Topshop produces various products such as clothes, accessories, shoes and cosmetics for women. As of today, Topshop currently has 440 outlets in 37 different countries with 9 of the outlets located in Singapore, pushing itself to be innovative and loud with its creative products and unique designs.
Segmentation
-Gender
Between both genders, Topshop tailors its collection for females due to them generally accessorizing themselves more than males as they tend to ‘mix-match’ clothes they possess with accessories and vice versa. This makes females more prone to buying clothes in a larger quantity compared to males, resulting in Topshop’s decision to cater to the feminine gender as it would result in a larger profit margin compared to just catering for males. Hence, a ‘sister’ brand in the form of Topman is available to cater to the male market.
-Age
Females between the ages of 21 to 26 years old belong to a bracket of adults who experiment