01 Chapter 43550 10/31/08 11:37 AM Page 34 Company Cases 34 Part One Chapter 1 | Defining Marketing and the Marketing Process 1 COMPANY Case Build-A-Bear: Build-A-Memory THE PRODUCT On paper‚ it all looks simple. Maxine Clark opened the first company store in 1996. Since then‚ the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing
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CASE STUDY NATIONAL AIR EXPRESS 1. The productivity measure of shipments per day per truck is still useful‚ but it needs to be factored together with the customer service standards that Smith wants incorporated. Then on the return trip to pick up packages‚ the driver can pick up the completed paperwork and already-packed boxes much more quickly without having to worry about rushing the customer. (" National Air Express"). Furthermore‚ even traffic and weather conditions can be worked around
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A Case Study Analysis: A Question of Loyalty Introduction This case study analysis describes Sam Adams dilemma‚ whether or not to give a favorable recommendation to the board of directors for his friend and former colleague Bud Wizer. Sam was told by corporate that Bud listed him as a personal and professional reference on his job application. This triggered emotional turmoil in Sam because his friend was allegedly fired for sexual harassment from his last position. Sam’s values and moral standards
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Continuing Case: Honesty Testing at Carter Cleaning Company Maria Roel University of Texas Brownsville Introduction In the case study honesty testing at the Carter Cleaning Company‚ there are issues of theft. They find themselves struggling with the processes of screening for honest hardworking employees. The owners‚ Jennifer and her father‚ are looking for a way to minimize the employee turnover and more so is theft prone. Questions and Answers to the Questions What would be the advantages
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Case Study: Can Knights Apparel satisfy all stakeholders? When there are two separate stakeholders in the picture‚ it’s hard to satisfy them both. In this case‚ Knight Apparel is possessed by its original stakeholders and here we define the term “stakeholder” as one party with an interest in the corporation. Thus the primary stakeholders of Knight Apparel are its investors‚ employees‚ customers‚ suppliers and community. More importantly‚ Knight Apparel focus
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Case Study #5 Heart & Neck Vessels‚ Lungs & Thorax Mrs. Lee‚ 80 year old Asian American female Admitted to the medical-surgical unit with a chief complaint of “breathing problems”. She speaks broken English & requests that her daughter be allowed to stay with her. She is on nasal cannula oxygen & sitting up in bed. At this time‚ she seems slightly short of breath‚ but is not in acute distress. You note that she is pale & has a petite frame. Her ankles are swollen. Her daughter tells you
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ISyE 6203 Transportation and Supply Chain` Systems Spring 2013 Case Study: Arc Routing The Bridges of Konigsberg 1) Was there ever a date at which an Eulerian walk over the steel bridges of Konigsberg were possible‚ without using any wooden bridges? If so‚ when? If not‚ show that it was never possible. For a Eulerian walk to be possible two conditions must hold a) The undirected graph must be connected b) Each node must be of even degree. Name of the bridge | Date built |
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Management Practice CA1 Handup first week after Easter Typed‚ 3-5 pages please CA: Case study: Brownloaf MacTaggart: control and power in a management consultancy Background Brownloaf MacTaggart (BM) is the engineering consulting division of Watkins International‚ a large international firm of chartered accountants and management consultants. Watkins was established as a chartered accountancy practice in 1893. Following decades of moderate growth it entered the management consultancy market
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www.sciedu.ca/rwe Research in World Economy Vol. 3‚ No. 1; March 2012 Globalization and Economic Growth: A Case Study in A Few Developing Countries (1980-2010) Abdolmajid Arfaei Moghaddam (Corresponding author) Department of Civilization and Government Studies‚ Faculty of Human Ecology‚ University Putra Malaysia‚ Tel: +603-894-67058 E-mail: marfaeim@hotmail.com Ma’rof Redzuan Department of Social and Development Science‚ Faculty of Human Ecology‚ University Putra Malaysia‚
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dispose of Sarah Arthur‚ who was acting manager upon their arrival. However‚ given her central role within the company for 20 years‚ she possessed a plethora of information‚ which was undocumented and she retained in her head * AirTex should make an effort to document and provide proper procedure for all major processes. It will ensure that knowledge is not lost with the departure of key personnel. However‚ Ted and Frank should be cautious about “rubbing people the wrong way”‚ especially their employees
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