Industrial Marketing Management 36 (2007) 4 – 9 Multi-channel strategy in business-to-business markets: Prospects and problems Bert Rosenbloom ⁎ LeBow College of Business‚ Drexel University‚ Philadelphia‚ Pennsylvania‚ USA Available online 28 July 2006 Abstract Multi-channel marketing strategy has become a major force in business-to-business distribution channels‚ especially since the option of Internet-based online channels emerged less than a decade ago. Making products and services available
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When all that is Solid Melts into Fashion - fashion’s FLIRT with modernity DKDS // CDF // 2006 Two Papers on Fashion Theory TWo PaPeRS on FaShIon TheoRy 2 When all that is Solid Melts into Fashion - fashion’s FLIRT with modernity Nikolina Olsen-Rule // External Lecturer‚ University of Århus // nor@dkds.dk // Research Assistant // Danmarks Designskole // 2006 0 Ferns in Fashion - on the Logic of Trends Maria Mackinney-Valentin // Ph.D. Scholar // mmk@dkds.dk // Center for Design Research
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India has offered enormous opportunities. Niche brands such as Manyavar‚ Diwan Saheb and Vastra are few examples that have managed to command a premium for their services (Gugnani& Saxena‚ 2013). Bridal is the most lucrative segment of the Indian fashion industry‚ sometimes making up to 50%-70% of a designer’s revenue. As critical mass‚ we buy couture only for weddings which are lavish‚ said Tarun Tahiliani in an interview in 2014. The women’s segment as of 2015‚ accounts for an overwhelming 87% of
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Friendly Fibers in Textile Fashion A Study of Organic Cotton and Bamboo Fibers BY Muhammad Adnan Ali Muhammad Imran Sarwar Master Thesis A thesis submitted in partial fulfillment of the requirements of the Degree of Applied Textile Management University of Borås Report No. 2010.9.14 MAY 2010 Supervisor: Examiner: Rudrajeet Pal Heikki Mattila Abstract: In recent times sustainability is a leading characteristic of textile fashion products. Textile fashion companies are focusing
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Fashion and The Environment The world that I envision is one in which people make conscious decisions—weighing the effects and consequences that their actions will have in the real world. In this more perfect world there would be less waste. While people would still buy and consume‚ it would be done more responsibly with an emphasis on sustainable‚ locally manufactured and distributed goods. Fashion design in this world would not suffer from these reforms‚ but would evolve and thrive using environmentally
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Strategic Management Seminar 1 A Case Study: H&M in fast fashion: continued success I Dr. Maria Balta Questions 3/10/15 1. In which areas does H&M have strategic capabilities and what are they? 2. What are H&M’s threshold and distinctive resources and competences? 3. In what areas and functions do H&M’s strategic capabilities provide for competitive advantage? 4. To what extent can they be sustained? Brunel University London Presentation Title 2 H&M in fast fashion: continued success I 3/10/15
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Communication Channel Scenarios MGT/521 04/29/2011 SCENARIO 1 1. According to the Organizational Behavior‚ Fourteenth Edition article‚ the Formal Channel of communication is explained as‚ “Traditionally following the authority chain within the organization” ( Stephen P. Robbins‚ 2011‚ p. Chapter 11). Lateral communication is occoring in this situation because I am of equal status as my team members. The Vice President of Operations passes the news to me then I convey the message
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Case Study: Hill County Snack Food Co. 1.1 How much business risk does Hill County face? Hill County operates in a very competitive market where new potential entrants can be a threat to its operation either through lower price offering or lower production cost. Competition from peer companies has significant effect on its operation‚ because Hill County is price taker in the market‚ that is‚ increase in prices is not one of the choices it can implement. Also‚ due to the fact that its profitability
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There are some positive effects of fashion style. First‚ fashion plays an increasingly important role in an individual’s life because it is considered as a means of self-expression. Fashion is about your own personal style‚ it not about looking the same like a supermodel. The clothes and accessories that man or women wear help them to identify with a group of others-whether it is a lifestyle‚ profession‚ a religion‚ or an attitude. Fashion does not necessarily mean glamour‚ or the urge to follow
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versus own branded fashion goods. It draws on examples from retailers‚ trade press and academic sources. Fashion retailers are an important sector of the fashion industry‚ and are the link between fashion products and consumers. These retailers have power over the industry and are able to set trends. Over the past few years‚ retail own-labels have been leading the fashion industry. This has increased the power and important of the fashion buyer’s role. An understanding of the fashion environment –
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