Groupon – Reichheld’s loyalty model PROBLEM STATEMENT: Groupon’s consumer (end-user) value proposition of deep discounts on goods and services is attracting bargain shoppers who are inherently disloyal to the Merchant businesses offering the coupons. HYPOTHESIS: Groupon’s should change their strategy by offering fewer one-time discounts and put an emphasis on long-term value for repeat customers ANALYSIS PLAN / SOLUTION APPROACH: Reichheld’s loyalty model together with the Value Disciplines model
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THE LEVEL OF CUSTOMER SATISFACTION OF DOK ALTERNATIBO PRODUCT USER’S IN BANSALAN An Undergraduate Research Presented to the Faculty of the College of Business Administration Program University of Mindanao Bansalan Campus Bansalan‚ Davao del Sur In Partial Fulfilment of the Requirements For the Degree of Bachelor of Science in Business Administration Major in Human Resource Management Major in Financial Management By: Lianne Mae P. Teves
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Comparative Study of customer satisfaction in public sector and private sectors banks Table of Contents Acknowledgment…………………………………………………1 Executive Summary……………………………….……………...3 Introduction…………………………………………………….....4 Literature Review…………………………………………………6 Banking Industry: An Overview………………………………....12 Objective of Study……………………………………………….12 Research Methodology…………………………………………..13 Data Analysis……………………………………………………14 Findings…………………………………………………….…...16 Recommendations………………………………………………
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The Innate Traits of Loyalty Loyalty is a concept that has always been part of the human culture‚ w hether it is devotion towards one’s favourite clothing brand‚ to one’s sovereign government‚ or to one’s deity. It is a word that has been in use for centuries because of its intrinsic relevance to everyday life. From its compassionate‚ to its beneficial aspects‚ it is a natural behavior for almost every human being. Loyalty has many different connotations and can be conveyed in a wide variety of
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1. Analyze the buyer decision process of a traditional Porsche Customer. I believe the Porsche customer decision process begins with the need to uphold an specific image and status. This perspective is done by making sure the company creates vehicle for their looks rather than other purposes. They certainly appeal to the more posh customer. Basically‚ customers buy Porsche’s to express their social status. If a customer is capable of purchasing a Porsche vehicle‚ more than likely they are successful
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Threats (SWOT) Analysis of Mccafe 10 Research Topic -Customer attitude towards McCafe 11 Problems from Research Finding 11 McCafe image issue 11 Too many inertia consumers 11 Customer Profile 12 Individual Consumer 12 Need Analysis for Mccafe’s Customer 12 Utilitarian needs VS Hedonic needs 13 Environmental influence in Decision Making 17 Recommendation 20 Objective 20 Marketing Positioning 21 Targeting Customer 22 Marketing Mix Strategies 23 Price 23
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FP601 CYBERPRENEURSHIP Case studies are based on Mydin Hypermarket. Each case study refers for assessment compliance with topic: ~Let’s look at MYDIN’s story ~ How MYDIN grew from a small grocery shop till a Multi-Billion Ringgit Retail Chain MYDIN business activity is in retailing and wholesaling. The products range from food line‚ household‚ soft-lines and hard-lines items. Hard-line products include hardware‚ electrical‚ stationery‚ porcelain and toys. Whilst soft-line comprises of textiles and
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Case Study “Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center” April 26‚ 2015 Jose Joe Rodriguez HSM 500 Management & Organizational Theory & Practice Situation Beth Israel Deaconess Medical Center‚ located in the heart of Boston’s academic medical area‚ is a 513-bed hospital noted for its high-class academic medical center that was known not only for the quality of its research and teaching‚ but especially for its quality of care. The flux
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Loyalty Programs * Email * Print IndianOil’s loyalty programmes are designed exclusively to benefit the large number of its customers who have been patronising the brand for over five decades. XTRAPOWER The XTRAPOWER Fleet Card programme is a complete smart card-based fleet management solution for fleet operators and corporates for cashless purchase of fuel & lubricants from designated retail outlets (petrol pumps) of IndianOil through flexible pre-paid and credit facilities. The
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com/locate/ijinfomgt Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China Zhaohua Deng a‚∗ ‚ Yaobin Lu a ‚ Kwok Kee Wei b ‚ Jinlong Zhang a a b School of Management‚ Huazhong University of Science and Technology‚ 1037 Luoyu Road‚ Hongshan District‚ Wuhan‚ China Department of Information Systems‚ City University of Hong Kong‚ Kowloon‚ Hong Kong a r t i c l e i n f o Article history: Keywords: Mobile instant message Trust Perceived customer value Perceived service
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