1 2 3 4 Indicate wash hands and dons PPE as indicated prior to exams Introduces self as IDMT student Inspect head/hair/scalp Palpate head/hair/scalp Verbalize step "Good morning I am Sgt/Airman ___‚ I am an IDMT student performing a physical exam for you today." "Normocephalic with even hair distribution; no masses or swelling." "Hair texture is normal without infestations; scalp has no scaling or lesions. Mastoid is nontender and without discoloration" "TMJ not tender and without swelling;
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Organizational Analysis Red Bull is an energy drink sold by Austrian company "Red Bull GmbH‚ created in 1987. Red Bull is the most popular energy drink in the world‚ with 4.5 billion cans sold each year. Austrian entrepreneur Dietrich Mateschitz founded "Red Bull GmbH" in a partnership with Chaleo Yoovidhya. After the product was introduced the consumption doubled year by year in Austria‚ so the company decided to introduce Red Bull in first foreign markets. Those markets included
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Plan * Evaluation & Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too‚ Red Bull was the brand that created the energy drink category. * The brand came into existence in 1984. * The brand came to India in 2003. Although the brand has been keeping a low profile compared to the Cola majors ‚ Red Bull has created a category of energy drinks in the Indian market. 4. Contd. *
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HOW RED BULL CREATED THE “COOL” FACTOR QUESTION 1: Origin: Red Bull energy drink has had wings since it took off 25 years ago. The iconic Red bull drink as we know it today in the western world was originally found in Thailand in 1987 by an Austrian entrepreneur who was inspired when he realized that it could cure his jet lag. The original drink called Krateng Daeng was first invented and only available in Thailand. The Austrian entrepreneur‚ Dietrich Mateschitz then in partnership
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Code: Z0944701 Word count: 1929 Contents page Critical marketing issue One of the main questions that can be emphasized in respect of this case is the approach to the marketing strategy of Red Bull. Does the company still benefit from its non-traditional and “anti-brand” approach or Red Bull needs to change its marketing direction to a more common way? One of the root of this question lies in a statistics of market growth provided in the case study (p.2) which shows its decline in volume for
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RED BULL: BUILDING BRAND EQUITY IN NEW WAYS 02-05-2011 Question 1: Describe Red Bull’s sources of brand equity. Do these sources change depending on the market or country? Answer: Red Bull has a strong marketing strategy for communicating product value to customers. The strategy for building the brand has been created around a simple goal. Whenever a consumer is in need of energy‚ the company wants then to automatically think of Red Bull. The brand uses traditional media channels
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Discussion-Red Bull Describe Red bull’s source of brand equity. Do these sources change depending on the market or country? (I) (a)Definition-Red bull defined as a “functional energy drinks” in western markets‚ the beverage meant to be consumed for energy‚ not for enjoyment purpose. It be named “Red bull” make customer to associate about energy and power.(red color and bull). The version of content included: Caffeine‚ taurine‚ and glucurononolactone .(b)The properties claimed by Red Bull -Improved
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Maybelline‚ Red Bull‚ Subway In today’s society‚ advertising slogans have become attention getters that give the consumer reasons to buy their products. Advertisement slogans are used for everything from selling a car‚ or selling shampoo and to make a big juicy burger look more appealing. One way advertisers have made their ads big attention getter is by appealing to the consumer’s wants and needs. The three popular advertisement slogans are below‚ and it will be explained how each
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Persuasive Speech: By Sarah Wooten: You have heard it countless times before. “Pit bulls are heartless monsters!” Or you may have heard the ever famous claim‚ “Pit bulls are killers‚ dangerous‚ and keep your kids away from them!” But there are people like me out there that believe they are not monsters. They are just misunderstood. Training and discipline techniques from a young age are all it takes to have a lovable pit bull that wouldn’t hurt a fly. People seem only to focus on the negative side of
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factors. As competition increases‚ companies strive to differentiate themselves through common shared principles to retain customers. In the case of Red Bull and their annual sales of “4‚204 billion cans and average annual growth of 7.6%” (Red Bull USA‚ 2012)‚ it can be argued that the company has acquired an almost absolute advantage. Red Bull has created competitive strategies for its segment of the industry and continues to dominate most of their competition. The company prides itself on their
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