Executive Summary Corporate organisation strategy differentiates between macro or corporations‚ micro or business-units‚ enterprise as well as their function and active strategies which are depended on identity‚ culture‚ strategy and product. With reference to the above‚ each corporation or business-unit operates at different levels and structure but to achieve the organisational goal‚ their communication strategic processes must be coherent and consistence. The concept of corporate communication strategy
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International Business Management Carnival Cruise Lines: Organization and Organizational Culture This paper presents my former employer‚ an American company Carnival Cruise Lines (CCL) which is part of the Carnival Corporation. Describing the organization of the whole corporation in general‚ the paper places a special emphasis on the strategy‚ organizational structure and culture of the CCL. Carnival Cruise Lines is the flagship brand of Carnival Corporation & plc‚ the largest cruise company
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Abstract Objective : To study and review an article that focuses on the corporate culture in relationship marketing. (The role of corporate culture in relationship marketing – Ilesias.O et.al‚ 2009) Methodology : The paper used a qualitative methodology involving interviews of related personnel. The interviews were then analyzed throught the grounded theory method. Conclusion : It was learnt that there are two key values that are needed to put relationship marketing in effect‚ which are client
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Review “During the 1980s the concept of corporate culture captured the imagination of management researchers and practitioners alike. In particular‚ Peters and Waterman’s (1982) book entitled In Search of Excellence: Lessons from America’s Best-Run Companies proclaimed that the key to corporate success was a strongly unified corporate culture.” Wilson (1996:87) Corporate culture has always been a part of every business since it was first introduced in the 1980’s. It doesn’t matter if it’s a small business
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Corporate Culture FedEx’s philosophy is People-Service-Profit. That’s mean they take care of their staff so that they can deliver impeccable service to their clients who will give them the profit necessary and to be successful. This philosophy governs every FedEx activity. They honor innovation‚ integrity and commitment. They have many formal policies‚ procedures and programs to bring out the best in their staff‚ individually and in teams. FedEx is looking for talented people that share the
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5‚ No 1‚ 2008‚ pp. 51 - 62 THE IMPACT OF DOWNSIZING ON THE CORPORATE REPUTATION UDC 005.32 ∗ Biljana Djordjević‚ Suzana Djukić Faculty of Economics‚ University of Niš‚ Serbia Abstract. This paper deals with the downsizing influences on the corporate reputation. In this paper we stress the importance of the corporate reputation as one of the most important firm ’s intangible assets. This kind of resources could be a significant source of the firm ’s competitive advantage. After the presentation
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what extent is the current government achieving 4 macro objectives The current UK government is currently operating as a mixed economy‚ but more in favour a capitalist style. There are 4 macro objectives that the government aim for. These are: * Balanced economic growth * Low unemployment * Low trade deficit * Low Inflation Starting with the current economic rate of growth‚ the government is currently nowhere near to achieving its objectives‚ as of right now the economy isn’t growing
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A report to understand how the characteristics of the UK economy‚ fiscal‚ monetary and competition polices can impact on an organisation. Within this report I hope determine in detail all the characteristics of the UK economy‚ government fiscal and monetary policies and how each one effects on the Tesco PLC organisation. I plan to give a clear and comprehensive look into each of the factors which build the UK economy and analyse and evaluate with strong evidence of application to theory throughout
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205 American Journal of Industrial and Business Management‚ 2012‚ 2‚ 205-216 http://dx.doi.org/10.4236/ajibm.2012.24027 Published Online October 2012 (http://www.SciRP.org/journal/ajibm) The Impact of Organisational Culture on the Implementation of TQM: Empirical Study in the Iranian Oil Company Yadollah Karimi1‚ Sharifah Latifah Syed Abdul Kadir2 1 Faculty of Business & Accountancy‚ University of Malaya‚ Kuala Lumpur‚ Malaysia; 2Department of Operation and Management Information System‚ Faculty
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Governance Structures & Corporate Culture Introduction This paper explores a few elements found in any healthcare organization or business organization in general‚ in particular‚ certain organizational structures and hypothetical constructs. First‚ consideration is given to some of the provisions of governance found in healthcare organizations. Consideration is also given to some of the possible antecedents and organizational outcomes of responsible leadership and on ethical decision making
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