A study of Perceived Work Environment in terms of Employees Personality Submitted by Ajit Varwandkar PGDHR‚ MBA (Marketing)‚ BE (Mechanical) Management Research Scholar with Swami Vivekananda Technical University‚ Raipur ( C.G.) [contact : info@fsindia.in] Guided By : Dr. PB Deshmukh Director‚ Shri Shankara Mahavidyalaya‚ Bhilai‚ CG. Dr. J C Ajawani HOD- Psychology‚ Arts & Commerce Girls College‚ Raipur. ABSTRACT Today’s workplace is changing. Organizational structures and the
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JOURNAL #4 Brand Loyalty XXXXXXXX XXXXXXXXXXX March 26‚ 2015 Brand loyalty involves a promise of tangible and intangible benefits that are designed to meet the needs of the customer‚ thereby creating lasting relationships. A successful brand is not simply a product that receives the most media attention‚ strong sales‚ and customer satisfaction. Strong‚ enduring brands are built with the vision of brand loyalty in mind. “Brand loyalty is the strongest form of brand equity and reflects
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THE STUDY ON THE CONSUMER BRAND PREFERENCES OF FINANCIAL PRODUCTS WITH SPECIAL REFERENCE TO PROFESSIONALS IN COIMBATORE 1. Ms. Avani Shah and Dr. Narayan Baser (2012) in this paper studies the investor preference in selection of mutual fund and measures the fund sponsor quality. After the survey of 305 mutual fund investor and analyzing the results to one way ANNOVA they come to the conclusion that Funds reputation‚ Withdrawal facilities‚ brand name‚ Sponsor’s past performance in terms of risk
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For example‚ people could raise Apple as the answer for both questions of “what is good branding” and “what is successful marketing”. In fact‚ they are two separate topics on academic‚ and branding is just one of the numerous marketing activities apparently. However‚ the perception of consumers might be a good guide to answer the question. In the following of this essay‚ the importance of branding and brand loyalty would be discussed in theory firstly‚ and further analysis would be made on them
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I. I pledge my head to clearer thinking‚ my heart to greater loyalty‚ my hands to larger service‚ and my health to better living for my club‚ my community‚ my country‚ and my world. A. This is the 4-H pledge‚ which was made in 1927 at a 4-H camp‚ the four Hs in 4-H stand for Head‚ Heart‚ Hands‚ and Health. The members in 4-H work on these four values through fun and engaging programs. B. 4-H is where boys and girls get together where they set goals to accomplish projects that interest them. 4-H
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Strengthening trust between Consumers and Traders The majority of today’s consumers can no longer be defined as vulnerable beings that need constant protection while shopping for their everyday needs. Consumers have become generally conscious that they have legal rights and most important are aware that no one can take them for a ride and get away with it. If a trader does not play fair during a business transaction there is a price to be paid. First of all consumers may opt to seek redress through
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Module name / number: Consumer Behavior Title of article: A case study on importance of service quality in the airlines industry impact consumer behavior Abstract: Competition in airlines industry is getting competitive nowadays. With the uncertainty global economy environment‚ high operations cost and the rival of low cost airlines (LCCs). Full service airlines (FSCs) have to work out its unique strategy to survival in the market in order to maintain the market share and profit margin. This
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Brand equity is considered a key indicator of the state of health of a brand‚ and its monitoring is believed to be an essential step in effective brand management (Aaker‚ 1991‚ 1992). Both researchers (e.g. Shocker et al.‚ 1994) and practitioners (e.g. Biel‚ 1992) have argued for the importance of understanding the concept of brand equity. Country of origin is another important variable influencing consumer perceptions of brands (Hulland‚ 1999) and brand images (Ahmed et al.‚ 2002). In the present
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entrepreneur is thus a person who is engaged in an effort to transform his knowledge‚ ideas and innovations concepts in economic goods. This may lead to new organizations or perhaps to the revitalization of certain branch of an existing organization in response to a perceived opportunity. 5 Qualities of a Good Entrepreneur 13tweetsretweet Do you have what it takes to be a good entrepreneur? Is it something that you could learn or rather something that is innate? Personally I think it is both. There
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file:///F|/Business/Marketing/22 Immutable Laws Of Marketing.html The 22 Immutable Laws of Marketing Al Ries and Jack Trout The 22 Immutable Laws of Marketing Violate Them at Your Own Risk Al Ries and Jack Trout Dedicated to the elimination of myths and misconceptions from the marketing process A DF Books NERDs Release THE 22 IMMUTABLE LAWS OF MARKETING. Copyright © 1993 by Al Ries and Jack Trout. All rights reserved under International and Pan-American Copyright Conventions. By payment
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