HND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass:
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Internet usage and gender digital divide in a Romanian students’ sample (Codoban‚ 2005) This research focuses on analyzing gender differences in technology adoption and internet usage. As the global penetration rate of the internet increases‚ the tendency towards the narrowing of gender digital divide increases. Previous studies have shown that there is no gender difference in internet use in the USA and a rapid rise in the proportion of female internet users in China. From the study findings‚
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alright to try these things? The internet is filled with dangerous information‚ that children should never have the freedom to access. Children learn from example‚ and if they search‚ watch‚ or read something on the web that could be potentially dangerous‚ they could be influenced or curious and think that it would be alright to imitate one day. If our children now are viewing these things‚ it could mean that are future generations can grow to be more violent and our world could become more dangerous
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The Internet‚ also known as the World Wide Web‚ has been around for longer than most people would have thought. It started out as a small military project by ARPANET in 1969 that connected a computer from Stanford University to UCLA‚ with the use of Leonard Kleinrock’s packet switching‚ in an attempt to send a message‚ which soon paved the way to the future of absolute human ingenuity. The Internet has become one of the most significant and powerful military inventions ever conceived‚ and it has
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Prior to the internet‚ the way people obtained their information was much different. Most people received their information from biased sources such as the television‚ radio‚ and newspaper. Most people did not have a way to access unbiased information because they were not able to research and go beyond what the media was saying. Because of this‚ people only knew what the media wanted them to know. As a result the information was limited‚ conflicting and less than helpful. Therefore‚ the democracy
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What is the internet? The Internet is a worldwide collection of computer networks‚ cooperating with each other to exchange data using a common software standard. Through telephone wires and satellite links‚ Internet users can share information in a variety of forms. How does it work? Internet allows users to: connect easily through ordinary personal computers and local phone numbers‚ exchange electronic mail (E-mail) with friends and colleagues with accounts on the Internet‚ post information
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HOW USEFUL IS THEORY IN EXPLAINING THE GROWTH OF INTERNET RETAILING? Internet Retailing is the most groundbreaking and challenging innovation for the retail industry since the last two decades. It offers a new kind of distribution channel and incomparable options of collecting customer data and analysing buying patterns. Since it readiness for the market‚ online retailing has seen remarkable growth rates and begins to gain a significant share of total retail sales which results in a fundamental
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Imagine this‚ anyone‚ anywhere has the ability to connect to almost every computer in the whole world without even leaving this own home. Most of these computers are connected to the Internet which is‚ with the Internet’s growing popularity and widespread usage‚ one of the most susceptible targets to the continually growing hacking movement. The term hacker has caused much debate in regards to the actual meaning of it‚ but hacking by any definition is the art of thinking outside the box. In order
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The internet has become quite popular as a method to communicate with in today?s modern day society. Retrieving information whether its purpose is for personal benefit or entertainment has been revolutionized by this medium. However the internet faces major problems with society?s generational hierarchy‚ as this information may not be intended for everyone in society to view. The internet has removed the walls from our homes allowing faceless people to communicate with us without regard to personal
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Internet Piracy has become a worldwide phenomenon. In the U.S. alone more than 100 songs are downloaded every minute. With this growing problem‚ 3 main groups suffer. The recording artist suffers financially‚ the RIAA (The Recording Association of America) also suffers financially and finally the downloader suffers if caught. This catch 22 tool has been a thorn in the side of technology since its introduction in 1999. Since then‚ downloading- or peer-2-peer sharing- has become one of the worst acts
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