November 5‚ 2012 Marketing Case 3 Introduction Laercio Cardoso has been given the task of exploring growth opportunities for Unilever through the marketing of its products to low-income consumers in Northeastern Brazil. He has to decide how he will target and position given this market segment‚ and whether he needs to completely change the current Unilever marketing brand strategy. Recommendations I recommend that Unilever develop a new hybrid product called Juno that combines the
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demand for this huge amount of capital is quite urgent. The Prada has tried several times for IPO‚ but all terminated by some unlucky reasons. The market prospect for IPO‚ if Prada chose this way‚ was not clear and there were limited choices for Prada to raise the capital. 2) List the alternative methods Prada could use to refinance its maturing debt. In addition to the many alternatives mentioned in the case (start by listing those‚ grouping them in the two broad categories of “Debt” and “Equity”)
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function ……………………………………………………………… 5 3.5 Others ………………………………………………………………………. 5 4. The Movement of IPO (Initial Public Offering) ………………………………… 6 4.1 Background ………………………………………………………………… 6 4.2 Maintaining the control right ………………………………………………. 6 4.3 Rising competition …………………………………………………………. 7 5. Conclusion ………………………………………………………………………. 8 6. References ………………………………………………………………………. 9 Abbreviations IPO Initial Public Offering B2B Business-to-Business B2C Business-to-Consumer C2C
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Case Study 8 1. What are SMPR’s data communication needs? Much greater integration of their technology and improved communication between branch offices 2. Based on the information provided‚ do you foresee any significant problems in integrating and coordination the needed networks? If so‚ what are they? Yes‚ the problem is that not all the information will be together at the beginning of this operation and all the managers would be jealous and mad if they did
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Ferguson v Wilson (1866) LR 2 Ch App 77 ‘The company itself cannot act in its own person… it can only act through directors’‚ Cairns LJ‚ pp 89-90. Ernest v Nicholls (1857) 6 HL Cas 401 ‘[The shareholders] can only act through the directors‚ and the acts of the individual shareholders have no effect whatever on the company at large’‚ Lrd Wensleydale‚ p 419. Bushell v Faith 1969 1 All ER 1002 Where directors were empowered by the articles to increased voting rights on any resolution to remove
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Journal of Case Research in Business and Economics Coffee Wars - The Big Three: Starbucks‚ McDonald’s and Dunkin’ Donuts Michael G. Brizek South Carolina State University ABSTRACT Coffee – for some‚ a morning cannot begin without it. Many daily rituals include it. It can be seductive‚ enticing‚ and addictive. Hard-core coffee drinkers pride themselves on their coffee palettes‚ their refined ability to distinguish “good” coffee from “bad.” And once a diehard coffee drinker finds his favorite
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Somerset Furniture Supply Chain Strategy Executive Summary The main focus of this study lies on the business performance of Somerset Furniture. Consequently‚ this paper aims to assess the supply chain and logistic practices of Somerset Furniture. With regards to purposes‚ this paper also aims in exploring the Somerset Furniture’s supply chain strategy‚ specifically its manufacturing plant establishment in the foreign country—China‚ has influenced its success. In this paper‚ the researcher assesses
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Case 1 – Virtual Supermarkets in South Korea Situation: HomePlus‚ the South Korean affiliate of the British supermarket chain TESCO‚ intends to expand its existing network of physical supermarkets with a number of virtual supermarkets at underground stations in Seoul. The concept is simple. Consumers need to download the HomePlus app to their smartphone and as they walk along the platform (waiting for their next train to arrive) they can scan the QR-codes of the products that are projected on
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securities such as stocks & bonds are bought & sold•Primary Market: the market in which new issues of securities are sold to the public•Secondary Market: the market in which securities are traded after they have been issued•Initial Public Offering (IPO)–First public sale of a company’s stock–Requires SEC approval•3 Choices to Market Securities in Primary Market–Public offering–Rights offering–Private Placement •Underwriting the offering: promoting the stock & facilitating the sale of the company’s
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CASE PRACTICE #1 We noted in the chapter that some researchers have provided evidence that diversity training programs may not be delivering the expected outcomes. The authors interpret this evidence as a sign that corporate efforts to improve diversity are more effective when the focus is on concrete measurable goals with accountability. It may be that entrenched attitudes related to race‚ ethnicity‚ and gender are just too hard to change in short-term classroom settings. Others argue that diversity
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