From brand values to customer value Martin Christopher Recently there has been a growing tide of articles‚ papers and even conferences devoted to the question of the future of marketing (see‚ for example Brady and Davis‚ 1993; Coopers & Lybrand‚ 1993; Mitchell‚ 1994). Essentially‚ the point at issue is whether “traditional” marketing is appropriate for the conditions that now prevail in the late twentieth century. The basic principle of marketing still applies‚ that is the focus of the business
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The purpose of the corporation: Shareholder-value maximization? Finance Working Paper N°. 95/2005 Revised version: February 2006 Petra Joerg Institut für Finanzmanagement‚ Universität Bern Claudio Loderer Institut für Finanzmanagement‚ Universität Bern Lukas Roth The Pennsylvania State University Urs Waelchli Institut für Finanzmanagement‚ Universität Bern © Petra Joerg‚ Claudio Loderer‚ Lukas Roth and Urs Waelchli 2006. All rights reserved. Short sections of text‚ not to
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Working with Values and Beliefs when Providing Patient Care My Personal Philosophy of Nursing By: Michele Combs NUR 391 Working with Values and Beliefs when Providing Patient Care Nursing is an art and a science. The profession is an art of compassion and caring in a creative way. Creativity allows nurses to individualize nursing care. Through science‚ nurses obtain the skills and technology they rely on to achieve each patient ’s optimal health ("Nursing"‚ n.d.). Florence Nightingale became
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the business: The firm is called More Vino LTD. Nature of the business: More Vino LTD is a multilevel business. It operates four subunits: wholesaling and distribution‚ a retail store‚ a bar and a restaurant‚ and a delivery service. Marketing analysis: More Vino LTD operates in the alcohol industry. The products are essentially alcohol derivatives especially wine. In addition to wine‚ they sell hors d’oeuvres and appetizers in the bar and the restaurant. More Vino is located in Port of Spain
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Values and Ethics: Above All Else Abstract The purpose of this paper is to identify and discuss my personal values‚ compare and contrast those values against the NASW Code of Ethics‚ discuss the selection of a specific values clarification vignette‚ including reason for choosing‚ personal feelings‚ attitudes‚ beliefs‚ and assumptions‚ level of comfort regarding the client(s) involved‚ and actions to be taken to resolve conflicting personal values‚ and discuss the selection of a particular ethical
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INTERNATIONAL BALKAN UNIVERSITY 2012-2013 SPRING SEMESTER MIDTERM EXAM SCHEDULE Faculty of Economics and Administrative Sciences‚ Study Programme - International Economic Relations: 2nd Year |Lecture |Instructor |Date |Time |Group |Exam room |Examiner | |Information Technology |Asst. Prof. Hikmet Kamberaj |08.04.2013
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Family Values September 10‚ 2012 Family Values Family nursing is still seen as a fairly new specialty area in nursing. There has been discussion to define what family nursing is and what role family and nursing play in this matter. The consensus is that all definitions have as core concepts the notion of providing nursing care to families and family members (Braun & Foster‚ 2011). Nurses have realized what an important role that families can play in promoting positive health outcomes
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cells‚ including neurons and glial cells. Neurons are cells that send and receive electro-chemical signals to and from the brain and nervous system. There are about 100 billion neurons in the brain. There are many more glial cells; they provide support functions for the neurons‚ and are far more numerous than neurons. There are many type of neurons. They vary in size from 4 microns (.004 mm) to 100 microns (.1 mm) in diameter. Their length varies from a fraction of an inch to several feet. Neurons are
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32 Attitudes and values in Chinese manufacturing companies A comparison with Japanese‚ South Korean and Hong Kong companies Ruth Alas Estonian Business School‚ Tallinn‚ Estonia Abstract Purpose – The purpose of this paper is to investigate employee values and work-related attitudes in Chinese manufacturing companies in comparison with values and attitudes in Japan‚ South Korea and Hong Kong. Design/methodology/approach – The paper will investigate employee values at the societal level
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Customer Value Proposition in Value Markets Business houses that are our customers are under constant pressure to cut down their cost. With this concern at the back of their mind‚ out of the sales pitch‚ they mainly concentrate on the price quoted to them. In such cases‚ the supplier needs to demonstrate the core value offerings/ benefits with extra vigor to persuade the customer to make the purchase. Marketing managers tend to neglect the real contribution of value propositions to superior business
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