Stages of customer loyalty Case: Jerry Singleton founded Montana Mountain Biking (MMB) 16 years ago. MMB offers one-week guided mountain biking expeditions based in four Montana locations. Most of MMB’s new customers hear about the company and its tours from existing customers. Many of MMB’s customers come back every year for a mountainbiking expedition; about 80 percent of the riders on any given expedition are repeat customers. Jerry is happy with this high repeat percentage‚ but he is worried
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Green Mountain Resort Green mountain resorts issues were related to staffing and problems with turnover. The management had worked hard to get employees that would be willing to stay no matter that the location of the resort was not the best area of the state. The employees did not have the availability of promotions and advancement. Once they were trained they would move to the larger resorts leaving behind the staff that was not properly trained yet. This is the main problem with staff turnover
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another 16 years before I run out. I’ve made a lot of mistakes‚ because I was and still am learning. I recall a program on Mussorgsky when I introduced an opera that no one had heard of‚ Sorochintsy Fair; but we all knew a part of it: ’Night on Bald Mountain’. Thank you Walt Disney. That night I made a mistake . . .mixing up the performer’s names on my handout. There was a wonderful gentleman‚ Mischa; an Austrian or Hungarian who had actually seen the opera and heard the singers on my recording‚ many
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marketing operations of the Mountain Man Beer Company‚ a family-owned business he stands to inherit in five years. Mountain Man brews just one beer‚ Mountain Man Lager‚ also known as "West Virginia ’s beer" and popular among blue-collar workers. Due to changes in beer drinkers ’ taste preferences‚ the company is now experiencing declining sales for the first time in its history. In response‚ Chris wants to launch Mountain Man Light‚ a "light beer" formulation of Mountain Man Lager‚ in the hope of attracting
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qualified instructor. When necessary we also could organize the transportation to the house (e.g. because of snow‚ bad weather). Additionally to the accommodation the groups could book different tours for an extra payment. The climate in Ural Mountains: In January‚ the coldest month of the year‚ average temperature is -17 °C. July is the warmest month of the year. The average temperature is 18 °C. The hottest temperatures are 35-38 °C Depending on the season and the locality as well as the providers
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Summer Mountains Summer Mountain is an exquisite painting of a landscape in China. It is painted on a hand scroll made of silk with ink and pale colors. The painting is from the Northern Song dynasty 960-1127 in the 11th century. The painting was attributed to Qu Ding {Chinese‚ active ca. 1023-ca. 1056}("Attributed to Qu Ding: Summer Mountains (1973.120.1)". Included in this paper is why I choose this work‚ an assessments to its subject matter and content‚ and the works value in China and western
Free Song Dynasty China Emperor Huizong of Song
HALINA MOUNTAIN RESORT – A JULY 1977 SUMMARY OF THE CASE Victor Herrera‚ chairman of the board of Blue Heights Realty and Development Corporation‚ was anxious to launch his first big project‚ a mineral hot spring resort at Bucal‚ Calamba‚ Laguna. Herrera was confident that the resort‚ dubbed Halina Mountain Resort‚ would compete favorably against the established ones in the area. However‚ he wondered whether Far East Bank & Trust Company‚ the bank which he applied for a P1.3 million loan
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Mountain Man Light – To be or not to be? The problem: Should MMBC launch Mountain Man Light? Mountain Man brand image: Quality taste‚ competitive pricing‚ higher-than-average alcohol content‚ “working man’s beer”‚ regional loyalty‚ generations in the family business. Customer Base: 81% male‚ 19% female. The large majority of drinkers is between 45 and 54 at 32%. 47% make less than 49.9K/year. The mountain man brand has a loyal following. Why? Grass roots marketing. Off premise consumption. Effective
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The Way to Rainy Mountain In Scott Momaday’s introductory paragraph of “The Way to Rainy Mountain” he uses figurative language to show his love for the land in Oklahoma. As a Kiowa‚ he describes the land with such intimacy‚ that it seems as if he owns the land and he is one with the land. He starts the paragraph with a descriptive image of the Wichita Range: “A single knoll rises out of the plain in Oklahoma”. He describes the weather with extreme exaggeration‚ “winter brings blizzards‚ hot tornadic
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Bringing the Brand to Light Competitive Advantage Mountain Man Brewery Company (MMBC) at the time the case was written is an 80-year old‚ regional‚ family-owned brewery that produced one product: Mountain Man Lager. It is distinctive because it has a core target market of males from the middle to lower income range‚ aged 45 or older. It only has one product‚ Mountain Man Lager‚ versus its competitors which have a variety of options. One of the key features of MMBC is its image‚ in which it is
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