Today major sporting events such as the Olympics and World Cup are being held around the world. Hence to accommodate international athletes‚ such sporting events have to be organized in large cities having state-of-art facilities. Hosting sports events certainly benefits the host nations which is evident by the intense bidding to bag the rights to host one. Major sporting events bring more to a city than fan excitement. In addition to the thrills of game action‚ these events funnel millions of dollars
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Melbourne was held from 15 to 26 March 2006‚ it was the largest multi-nation sporting event of that year in Australia‚ 71 countries and 4500 athletes participated in total of 26 sports and 24 disciplines over 10 days of period (Lockstone‚ 2008). Melbourne is the second largest city in Australia‚ and it’s the capital city of Victoria‚ known as the city of fashion‚ gastronomy‚ greening‚ entertainment and sports event. Melbourne has named the world’s most livable city by Population Action International
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Event Positioning Bachelor Paper I Submitted by: Juraj Melicher Table of Contents 1. INTRODUCTION 1 2. THE INDUSTRY OVERVIEW 2.1 2.2 2.3 2.4 2.5 HISTORY ORIGINS THE BIRTH OF THE INDUSTRY TRENDS WHAT IS THE EVENT? TYPES OF EVENTS 2.5.1 Size 2.5.2 Form or content 2 2 2 3 4 5 7 9 3. THE CONCEPT OF POSITIONING 3.1 3.2 3.3 3.4 3.5 STRATEGIC PLANNING THE AGE OF SAMENESS EVENT VS. PRODUCT POSITIONING‚ THE KEY TO BE FOCUSED AND DIFFERENTIATED THE MOST COMMON STRATEGIC APPROACHES TOWARD POSITIONING
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Suggestions to make events industry better: CONCEPTUALIZATION As per the statistics of the growing events industry‚ we can draft that events market in our country has reached nearly about 3‚50‚000 crores of worth with an annual growth of 18% p.a. The personal events such as weddings have grown to a different level altogether. Conceptualization and execution has a new definition in events management now. Yet we find people unaware of this field. So‚ being a part of this genre we are in an
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INSTITUTE OF TOURISM AND HOTEL MANAGEMENT TOURISM MANAGEMENT DEPARTMENT EVENTS AND CONVENTION MANAGEMENT PROJECT TITLE: SUNNY’S 10TH ANNIVERSARY PROJECT THEME: Grand Masquerade PROPOSED DATE: December 15‚ 2012 – 6:00pm to 10:00pm PROPOSED VENUE: Sunny Hotel Sky Deck RATIONALE: I chose the venue as a rooftop terrace to match the time of event‚ therefore the event participants will enjoy the view and the city lights. Purpose of the event is for the Sunny Hotel’s
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Event-marketing As we know company marketing strategy is built on entirely standard set of tools: mass advertising in the media‚ participation and organization of events‚ sponsorship‚ PR support‚ promotions‚ direct marketing‚ etc. Nowadays event marketing being out of the common mix of ATL BTL and PR is becoming increasingly popular. That’s why it immediately affects several communication channels and successfully complements opportunities to the above established instruments of direct
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Event Management Market - India June 2010 Executive Summary Estimated to be worth INR 15 bn in 2010‚ expected to grow to INR 23 bn in 2012 Market is highly unorganised having huge opportunities for growth Main segments in the event management market are Corporate‚ Cultural‚ Leisure‚ and Personal‚ with a rising demand of management in the corporate sector Drivers: Growth in consumer spending and disposable income‚ increase in below the line promotion among establishments‚ rising need of organized
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Event Marketing Introduction An event may be defined as something happening or repeated occurrence or social gathering with a purpose. Event marketing may be described as ‘the marketing discipline focused on face to face interaction via live events‚ trade shows and corporate meeting among other events. Event marketing is concerned with designing and developing a live theme based activity (eg: - sporting event‚ Musical festival) to promote a social cause‚ a product or an organization Event
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Let’s look at some of the key advantages of the proprietary corporate event. • When creating a proprietary corporate event‚ the marketer has nearly complete control of the customer’s experience with the company. You can shape the event to suit the needs of your audience — and meet your corporate sales and marketing objectives. • Corporate events are an excellent venue for relationship building with key customers‚ from end-users‚ to technical personnel‚ to purchasing officials‚ to senior executives
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Event Planning Carson Stokes English Honors 4B – Stephens March 29‚ 2012 Carson Stokes English Honors – Stephens March 29‚ 2012 The Wonderful World of Event Planning What is event planning? Other than my dream job‚ event planning is the process of planning special occasions such as – but not limited to – fairs‚ parades‚ weddings‚ reunions‚ sweet sixteen’s‚ birthdays‚ graduations‚ conferences‚ political rallies‚ fashion shows‚ and memorials. Event planning includes budgeting‚ establishing
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