branding in the technology industry and the significant role branding plays in creating brand identity & individuality. We will mention some major market factors that make technology companies invest in branding more than anytime before. We will also discuss how branding is essential for technology companies to differentiate their products from other companies that produce similar ones and also the role of branding in protecting the brands from piracy and steeling through out official and registered
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Under Armour is a great example of IMC and its message is clear. It’s a brand for the under dog and the person that has to put in twice as much effort to get the job done. They have strategically chosen which athletes to sponsor like Steph Curry and The Rock. One of the those reasons I believe is because these athletes show the hard work that they put in everyday in the gym. On their Instagram they have a picture of a woman leaving her home in her gym cloths and a message on her mirror says "no shortcuts"
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The Role of Engineers in Nation Building The Perspective of Professionalism and Work Ethics Engineers are one of the important assets of a nation. Back in industrial revolution‚ the introduction of technologies‚ transportation and manufacturing had a deep impact on the social‚ economic and cultural conditions of times. Inventors defined the wealth of a nation while engineers played a role in building and upholding a nation‚ and together both‚ pushing the world forward. The rising of the industrial
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ROLE OF ADVERTISING & COMMUNICATION IN CORPORATE IMAGE BUILDING In an increasingly competitive marketplace‚ greater emphasis is being placed on brand image development as the basis for consumer discrimination. Advertising has a central role to play in developing brand image‚ whether at the corporate‚ retail or product level. It informs consumers of the functional capabilities of the brand while simultaneously imbuing the brand with symbolic values and meanings relevant to the consumer. These two
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Assignment: Loans and Equity The U.S. Small Company Association (SBA) continues to be aiding‚ helping‚ counseling‚ and safeguarding the interest of smaller businesses and their concerns since 1953 (www.sba.gov 2010). They recognize the key role smaller businesses took part in the building blocks of exactly what America was built on along with the requirement for their help in economic recuperation and growth. SBA is focused on Americans to help all of them with beginning‚ building‚ and growing their
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Roles and Implications of Technology in Building Relationships 2.1 Technology Facilities CRM It is important to understand that Customer Relationship Management is about relations between people. People‚ not companies‚ do business. Business existed long before computers and the technology boom in the last decade. Thus CRM was not invented with the invention of computers. The good practices of relating with your customer did not become obsolete with the introduction of technology‚ though
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A company is able to increase brand equity for a product that is in the maturity phase of the PLC. The maturity phase is characterized by increase competition‚ established brand recognition and slowing sales growth. In this phase product differentiation and market dominance become more critical (Anderson & Zeithaml‚ 1984). Brand equity is a set of brand assets and liabilities linked to a brand‚ its name‚ and symbol that add or subtract from the value provided by a product (Cravens‚ 1997). When a
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challenge. But for this‚ our national leaders will have to behave in a responsible way. They should’ not exploit the youth for their own selfish motives. They should mobilize their abilities by providing them with suitable avenues. The task of nation building is very challenging and can be divided into phases. Everyone can contribute towards it according to his or her capabilities. First of all‚ the young people should be made to
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INTEGRATED MARKETING COMMUNICATION (IMC) Prior research has revealed numerous topics relevant in the study of integrated marketing communications and how marketer should best handle the IMC process in order to develop truly integrated communication programs (Cook 1997; Kitchen and Schultz 1999; Schultz and Kitchen 1997). Schultz and Schultz (1998) defines IMC as a “strategic business process used to plan‚ develop‚ execute and evaluate coordinated‚ measurable‚ persuasive brand communication programmes over
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PRIVATE EQUITY – A VIABLE ALTERNATIVE SOURCE OF FUNDING FOR GHANAIAN SMEs By Joseph Ciici Arthur Ghana’s workforce is predominantly employed by the informal sector. This sector of our economy is largely made up of Small and Medium scale Enterprises (SMEs) and sole proprietorships (“one man business”). This is confirmed by available data from the Registrar General which indicates that 90% of companies registered in Ghana are SMEs. Over time‚ this target group has been identified as the catalyst for
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