Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In layman terms‚ the more loyal a customer‚ the more is the customer equity. Firms like McDonalds‚ Apple and Facebook have very high customer equity and that is why they have an amazing and sustainable competitive advantage. Customer Equity is made up of three components. Value Equity‚ Brand Equity and Relationship Equity. Value Equity
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The educationists and the authorities have miserably failed to harness the youth to useful land nationbuilding activities. Education must build the nation through such men and women who are mentally alert‚ physically sound‚ morally and spiritually awake. Our future prosperity and welfare of the nation depends upon the kind of education we impart to our young generation and what use they make of it? In the first place of the system of education requires Complete overhaul‚ it must be modified
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------------------------------------------------- 2012 Summer Olympics medal table The 2012 Summer Olympics medal table is a list of National Olympic Committees (NOCs) ranked by the number of gold medals won during the 2012 Summer Olympics in London‚ United Kingdom‚ from 27 July to 12 August 2012. Approximately 10‚800 athletes participated in 302 events in 26 sports.[1] Of the 204 NOCs participating‚ 85 received at least one medal; 54 won at least one gold medal. Bahrain‚[2] Botswana‚[3] Cyprus
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was again taking sports by leaps and bounds by introducing their Nike Air line of shoes endorsing Michael Jordan. This paved the road once again for a future line that would continue far after the athlete has left basketball‚ known as the “Jumpman” brand created by none other than Jordan himself. By 2000‚ Nike has endorsed great athletes such as Lance Armstrong‚ Tiger Woods‚ Kobe Bryant & Lebron James. In 2006 Nike revolutionized the industry again by launching a campaign called Nike Plus.
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“There is no chance for the welfare of the world unless the condition of women is improved. It is not possible for a bird to fly on only one wing.” “woman is the builder and moulder of a nation’s destiny‚ though delicate and soft as lily‚ she has a heart‚ stronger and bolder than that of man‚ she is the supreme inspiration for man’s onward march.” Women constitute approximately 40% population of a nation. If she is given the task for the development of the country she can make a wonder
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Examination of IMC in B2B (1) Summarize this article: The focus of this article is IMC (integrated marketing communication)‚ which is a communication attempt that uses one consistent message to reach a diverse audience. This article also attempts to establish an understanding of IMC and its boundaries. Focus of IMC has mainly been seen in B2C markets but it is becoming visible that small B2B firms find this concept necessary for cost savings. A narrow perspective of IMC was defined by Phelps
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Assignment on Integrated Marketing Communication (IMC) Course Tittle: Marketing Management Course Code: MBA-024 Submitted to‚ Monto Chandra Gope Lecturer Department of Business Administration Metropolitan University‚ Sylhet Submitted by JUWEL NONDEE ID No: 093-126-020 Batch: MBA 18th Batch. Metropolitan University‚ Sylhet Metropolitan University‚ Sylhet-3100 Introduction: Communication is always one of the most important and vital strategic areas of an organization’s success. You can have
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promotion result in dilution of brand equity What is Brand? A brand is a product‚ service‚ or concept that is publicly distinguished from other products‚ services‚ or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product‚ service‚ or concept. Branding is the process of creating and disseminating the brand name. “The value of a brand establishes the positive differentiation that the name of the brand has over the clients reactions
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markets and know their buying motives so as to design advertising programs and promotional activities accordingly. Breeze‚ which has long been Unilever’s flagship detergent brand sold in Thailand‚ is a very good example for IMC strategy utilization. The new campaign of Breeze is one of good examples on using IMC strategy. Breeze has launched its new campaign “Dirt is good” since the year 2546‚ and has expanded its target groups from housewives to little children and teachers. The company captures
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CRITICAL ANALYSIS OF AN IMC CAMPAIGN: SKITTLE’S DAZZLE THE RAINBOW CAMPAIGN The campaign * Embracing alternative product uses and taking in to the next level‚ Skittles rolls out its social media marketing campaign: “Dazzle the Rainbow” in October 2010.Dazzle the Rainbow is simply a challenge in which Skittles fans are asked to bury a man named David Phoenix in a vat of the sugary candy. * It was a 24 hour live streaming response campaign that features David Phoenix‚ a man who says he “can
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