* Energy Studies (MENG 321) * Lecturer: Dr. K. Gbawuru-Mansaray * Mechanical & Maintenance Engineering Department * Rationale: * Considering that energy is a critical need of the society‚ it is important that students should have an understanding of: i) the reserve position of fossil energy resources in quantitative terms as well as in terms of "lifetime"‚ ii) the major technologies for utilization of the fossil energy resources‚ and iii) the importance of renewable energy
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Role of Youth in Modern India [pic] Role of Youth in Modern India Youth plays many roles in society. This is a vast and important topic to be discussed. To start with: ” Youth is the joy‚ the little bird that has broken out of the eggs and is eagerly waiting to spread out its wings in the open sky of freedom and hope.” Youth contributes in transforming India. Major Roles of Youth A. Young people are full of vibrant ideas. When properly motivated and
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Integrated Marketing communication plan for Britannia India [pic] For year ending‚ Dec.2012 Britannia Industries- Britannia Industries Limited is an Indian company based in Kolkata that is famous for its Britannia and Tiger brands of biscuit‚ which are popular throughout the country. Britannia has an estimated 38% market share. The company is growing at a steady rate‚ and is currently profitable. Between 1998 and 2010‚ the company’s sales grew at a compound annual rate of 16% against
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Brand Management (MKT – 423) Assignment On Process of Developing Consumer Based Brand Equity Of [pic] Aarong Bangladesh 1.1 Introduction 1.1.1 Origin of the Report The report on “Consumer Decision Making Process of Aarong’s Customers” was prepared as assigned by the Course Instructor Mrs. Syeda Shaharbanu Shahbazi Ahmed in the course Brand Management (MKT 423) and submitted on 14th August 2007. 1.1.2 Objective To prepare a written report after conducting a study of the brand
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••ArrangeArrangement ment ••Action/ Action/ Motion Motion ••InstrumInstrumentation entation ••Pace/ Pace/ Speed Speed ••Voices Voices ••Shape/ Shape/ Form Form The Semiotic Perspective Three Components to every marketing message Object Object Brand Brand such such as as Marlboro Marlboro Interpretant/
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2009). RNC started a websites like “MeetBarackObama” and “CanWeAsk” to highlight alleged flaws and push users to ask crucial question to him (Iyer & Purkayastha‚ 2009). Critically analyse‚ through the application of relevant theory‚ the use of IMC within the Barack Obama campaign. Information Technology changed the practice of marketing communications by intensifying the toolkit used to create‚ implement and deliver the message (Schultz
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IMC Evaluation of BMW Print-ad and Commercial In my IMC of a BMW Print-ad and commercial‚ I will be analyzing the message‚ communication strategy‚ and marketing strategy of the company and how the two ads are similar and different. The message section will be answering the question “what is communicated by BMW?”‚ while communication strategy and marketing strategy will be answering the “how” and “why” questions of the message. I will be writing about each ad separately and explaining
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Raffles Design Institute Fashion Marketing Marketing Principles Richard Kisembo “ IMC Plan Outline ” Febrina Halim Stella Wong Leo Shanghai‚ China Desember 2011 1. Executive Summary. The Gap‚ Inc. (Gap) is a specialty retailer engaged in selling clothing‚ accessories and personal care products. When Gap was founded in 1969‚ its targeted customers were younger generations (hence the name of the store‚ which refers to the generation gap of the time). Gap ’s originally sold signature
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Management of English Medium Schools A short introductory Application training Programme at DSD |Unit No.3 | Spoken English This unit consists of the following contents: • Introduction to Spoken English and its need in today’s developing world • Seven Rules to Learning English and 3000 commonly used words • Commonly Used Expressions ‚questions and phrases • Everyday used questions and sentences • Accent Reduction‚ Vowels and Phonemes • A Teacher’s
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IMC report: Dove winning in China Intro to Advertising (MKTG1294) Nguyen Trung Kien (3425426) Group 1 In 2010 Dove faced a serious crisis in Chinese market. Dove’s sales declined rapidly‚ while its main competitor‚ Olay‚ grew. Comparing to other top five shower gel brand Dove had a tiny 2% market share. Dove was expensive and not well distributed. In addition Chinese women considered Dove to be worse then Olay. So it is rational for Dove to withdraw from Chinese market. However they decided
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