Obama Imc Strategy

BARACK OBAMA’S INTEGRATED MARKETING COMMUNICATIONS STRATEGY

Identify & Analyse the difficulties Barack Obama had to overcome when competing against both Hillary Clinton in the Democratic primaries and John McCain in the presidential elections.
Obama became the 44th President of United States, there were many challenges he faced in order to reach that stature. One of the major challenges that Obama faced was that he was an Afro-American (Smith & King, 2009) with a Muslim father. After the 9/11 terrorist attack, Obama’s greatest fears that his roots might generate fears among American people and the people of America will see him with fear & suspicion. Another disadvantage against him was his short political career. Hillary Clinton had an experience of 35 years, as compared to her Obama was running for president after being in US Senate for two years (Obama, 2006, pp.63). There were speculations whether his experience was sufficient for him to run for president. However, against this fact, there were many opinions from political scientists and historians (Iyer & Purkayastha, 2009) because Obama was neither the youngest nor with the least experienced presidential nominee. Obama wasn’t always a good Politian, as a matter of fact he flopped earlier (McClelland, 2007). Obama’s wife, Michelle Obama was targeted during his campaign for presidential elections; a website called “FighttheSmears” was launched to fight the rumours and fabrications about him by the media (Iyer & Purkayastha, 2009). RNC started a websites like “MeetBarackObama” and “CanWeAsk” to highlight alleged flaws and push users to ask crucial question to him (Iyer & Purkayastha, 2009).

Critically analyse, through the application of relevant theory, the use of IMC within the Barack Obama campaign.
Information Technology changed the practice of marketing communications by intensifying the toolkit used to create, implement and deliver the message (Schultz

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