Chapter Six Business Formation: Choosing the Form that Fits Review Questions 1. Describe the basic features that distinguish the four basic forms of business ownership: sole proprietorships‚ general partnerships‚ C corporations‚ and limited liability companies. Sole Proprietorship – the business is owned by a single individual Partnership – two or more people serve as co-owners of the business Corporation – the business is a separate legal entity Limited Liability Company – a hybrid with characteristics
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Q1 Explain Marketing Mix for these Products and Service industries with suitable example of a company. 1) FMCG 2) Telecom 3) Education Answer : Marketing Mix of FMGC Product : Colgate[ Sensitive toothpaste ] : Product: " Colgate sensitive toothpaste is toothpaste which provides relief to sensitive teeth. " Some people’s teeth’s are normally sensitive towards special kind of conditions like when coming into contact with hot or cold substances. " Here this toothpaste provide relief
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Abstract In this paper I will define what a good marketing mix requires and describe how a company uses this process to market their product. I have chosen Anytime Fitness as my company to do my paper on. Anytime Fitness is a unique style of fitness club that is in a very competitive market place. Their marketing mix focuses on all of the four P’s to attract customers. They locate small neighborhood clubs close to where people live and work. They are a no frills workout center that offers weights
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A computer system consists of mainly four basic units; namely input unit‚ storage unit‚ central processing unit and output unit. Central Processing unit further includes Arithmetic logic unit and control unit‚ as shown in the figure:. A computer performs five major operations or functions irrespective of its size and make. These are • it accepts data or instructions as input‚ • it stores data and instruction • it processes data as per the instructions‚ • it controls all operations inside a computer
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differentiated from its competitors. Business owners can use a set of tools called the “Marketing Mix” to provide the unique quality that the item for consumption is a need. This tool is made up of a set of controllable factors that can be adjusted until the precise combination is established to satisfy the needs or wants of consumers in a particular target market while generating a profit. The Marketing Mix is made up of four factors. They are product‚ price‚ place and promotion. The product can be
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Six Sigma‚ An improvement Strategy……. Causes of Variation ● Random‚ chance‚ constant‚ common‚ unknown causes the “rhythm” of the process ● Variation inherent in a process ● Can be eliminated only through improvements in the system Assignable‚ special causes ● something has changed ● Variation due to identifiable factors ● Can be modified through operator or management action ● What are the sources of variation in a process? ● ● ● ● ● ● Machine variation Raw Material variation Different
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------------------------------------------------- KEY CHARACTERISTICS (PRODUCTS AND SERVICES) AND MARKET SIGNIFICANCE One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning‚ as pricing alone can affect other marketing mix elements such as product features‚ distribution‚ and promotion. To compete and excel in the market Braaap have shown the use and benefit of pricing variables to their business and
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Marketing Mix In the year 1953‚ Neil Borden‚ started new phrase that was called marketing mix during a speech he was giving. E. Jerome McCarthy initiated the details of the four P’s in 1960. Marketing mix is basically the main phrase that describes the different types of choices that companies have to decide on when they are planning on beginning a new service or product in the market. The four elements of the marketing mix are product‚ place‚ promotion‚ and price which are all centered and based
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An Introduction to Marketing Mix Marketing mix is the set of controllable marketing variables that the firm blends to produce the response it wants in the target market. The 5P’s of the marketing mix are the following: Product‚ Price‚ Promotion‚ Place and People. To create the right marketing mix‚ businesses have to meet the following conditions: • The product has to have the right features. • Sold at ideal price. • The goods is sell in the right place. • The target group needs to be made
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review‚ followed by an empirical study‚ this paper outlines the results of a study conducted to identify the critical success factors in online retailing. The literature review helped conceptualize the variables for the study. The Quality Function Deployment Technique was applied to identify performance indicators critical to success of online retailing. These were prioritized qualitatively through Interpretive structural modeling. Such an integrated framework of critical success factors would enable
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