Cand.Merc.International Marketing and Management Centre for Business History Master Thesis The Story of Starbucks Ea Elisabeth Finn Nielsen 201180 2470 Tina Holm Mortensen 291282 1644 Date of Hand-in: 28.11.2008 Name of Supervisor: Per H. Hansen Copenhagen Business School 2008 Ea Elisabeth Finn Nielsen & Tina Holm Mortensen | The Story of Starbucks Table of Contents Part I 1. Preface 2. Problem Area 2.1 Branding as the Root Cause 3. Literature
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Raw Materials – Coffee Beans and Milk (bulk). Work In Process – Brewed coffee in coffee pot and frozen baked products in the refrigerator. Finished Goods – Fresh processed coffee under customer specification. Baked Goods (Muffins‚ Brownies‚ etc.) Maintenance‚ Repair and Operating Supplies – Coffee machine spare parts for use in the scheduled maintenance. Coffee Cups and Lids. b. Coffee Beans – Dependent demand. Milk (Bulk) – Dependent demand. Brewed Coffee in Coffee Pot – Independent
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Overview of Starbucks * History Three Seattle friends started the company- Gordon Bowker‚ Jerry Baldwin‚ and Zev Siegl. The original name of the first store was opened its first store in Seattle’s Pike Place Market on March 29‚ 1971. Later‚ the name was changed to the Starbucks coffee company. Starbucks’ original logo was a chocolate brown‚ bare-breasted mermaid siren with long hair‚ encircled by the company name. Today’s contemporary green logo sports a more updated and modest mermaid (Bussing-Burks
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Philip Schultz in Collin College- spring Creek Philip Schultz is a Pulitzer Prize-winning poet and the founder/director of The Writers Studio‚ a private school for fiction and poetry writing based in New York City. He wrote several books including the Pulitzer Prize winning collection of poems called Failure. He was invited to Collin College to present his recent book called My Dyslexia. He is a famous writer and poet who had realized he had dyslexia at the age of 58 when his own son was diagnosed
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M i n i C as e 4 Starbucks: Re-creating Its Uniqueness INSPIRED BY ITALIAN COFFEE BARS‚ Starbucks’s founder Howard Schultz set out to provide a completely new consumer experience. The trademark of any Starbucks coffeehouse is its ambience—where music and comfortable chairs and sofas encourage customers to sit and enjoy their coffee beverages. While hanging out at Starbucks‚ they can use the complimentary wireless hotspot or just visit with friends. The barista seems to speak a foreign language
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Coffee Shop Building and Opening Project MEMO ------------------------------------------------- Subject: Deliverables Summary This is a summary of the deliverables included for this project. There should be a table of contents page‚ a detailed scope statement‚ the work breakdown and network diagram‚ the risk management plan‚ and the communication management plan. Any tables or graphs must be comprehensible and precise. Each member should include a lesson learned and a participation
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a. Where in the value chain is the organisation creating value for their customers? Primary: Value chain activity Yes/No How does The Body Shop create value for the customer? Inbound Logistics No Not imperative to creating value to the customer. Operations Yes Operations and technological development are covered in the The Body Shops stance on animal testing (one of their values). Testing comes under operations and technological development as they have had to think of innovative ways to test
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The chairman of coffee giant Starbucks has a vision about the future of business – and makes no beans about it. “The rules of engagement have changed‚” says Harold Schultz. “Business has let us down and we are living in very fractured times. We as consumers – as customers‚ but mostly as people – need an emotional connection.” The chief global strategist of Starbucks Coffee Co. spoke to business students and alumni last week at the Sauder School of Business at the University of British Columbia.
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Starbucks Case Study - Presentation Transcript Case 1 Starbucks: the coffee goes cold Benjamin Seigler & Mark Meyerson Q1) How is Starbucks performing? Is Starbucks in dire straits? Performance indicators ROE Du Pont analysis ROA 1. 3 ROE = Net Income / Shareholder Equity 2. 4 Du pontanaysis 3. ROA = Net income / total Assets 6 Other indicators: After reaching a peak of $40 in October 2006‚ Starbucks Share price declined by more than 75% over the next 2 years. Final quarter
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345 Prof. Nava 5/2/12 Race in Down These Mean Streets “Éste es un mundo brillante‚ éstas son mis calles‚ mi barrio de noche‚ con sus miles de luces‚ cientos de millones de colores mezclados con los ruidos‚ un sonido vibrante de carros‚ maldiciones‚ murmullos de alegría y de llantos‚ formando un gran concierto musical (Thomas‚ Down These Mean Streets‚ 1998‚ p. 3)”‚ is how Piri Thomas describes his birthplace‚ East Harlem. The diversity of cultures‚ the vibrant street life‚ the passion and conflicts
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