DAGMAR is Defining Advertising Goals for Measured Advertising Results. It is basically an approach to advertising planning and a precise method for selecting and quantifying goals and for using those goals to measure performance. Russel H. Colley (1961) pioneered this approach where to establish an explicit link between ad goals and ad results‚ Colley distinguished 52 advertising goals that might be used with respect to a single advertisement‚ a year’s campaign for a product or a company’s entire
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Cognitive approach The cognitive approach focuses on the way information is processed by humans. It looks at how we as individuals treat information and how it leads to responses. Cognitive psychologists study internal processes such as attention‚ language‚ memory‚ thinking and perception. The main assumption of this approach is that in when information is received it is then processed by the brain and this processing directs how we as individuals behave or justify why we behave the way we
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to empirically analyze this theoretical perspective and analyze the impact of FDI on Bangladesh’s economic growth and income inequality. Using time series data of FDI‚ GDP and other relevant variables‚ it was found that FDI inflow into Bangladesh did not show any direct significant impact on economic growth; however‚ it had a negative impact on income inequality‚ though this impact was found to be small. Key words: FDI ‚ economic growth‚ income inequality‚ Bangladesh. Table of Contents Acknowledgements…………………………………………………………………………2
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the Maslow’s hierarchy of needs‚ biological and humanistic approach. “The hierarchy of needs theory remains valid today for understanding human motivation‚ management training‚ and personal development” (Orana‚ 2009). Maslow’s book Personality and Motivation were published in 1954 introducing his theory of the hierarchy of needs. Abraham Maslow Abraham Maslow (1908-1970) the hierarchy of needs was introduced in his 1943 paper‚ “A Theory of Human Motivation”. This hierarchy (formerly known as Maslow’s
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APPLYING THE PLURALIST THEORY OF THE STATE TO THE PEOPLE POWER PHENOMENON IN THE PHILIPPINES A research paper submitted by Leah Marie O. Tumlos MA in Political Science to Dr. Julio Teehankee Professor‚ Political Science Department De La Salle University - Manila In partial fulfilment of the requirements for Theories of the State (POL760M) on August 25‚ 2010 TABLE OF CONTENTS Introduction Background and Context of the
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References: Alptekin‚ C. (1996). Target-language Culture in EFL materials. In T. Hedge‚ & N. Whitney (Eds.)‚ Power‚ pedagogy and practice (pp. 53-61). Oxford: Oxford University Press Alptekin‚ C. (2002). Towards intercultural communicative competence. ELT Journal‚ 56(1)‚ 57-64 Bennett‚ M. J. (1993). How not to be a fluent fool: Understanding the cultural dimension
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An exceedingly strong need to achieve‚ as opposed to a need to be liked‚ or to exercise power. The trait of following through on a commitment‚ not quitting half-way through when the going gets tough. In short‚ perseverance. Positive mental attitude‚ or the ability to remain optimistic in difficult situations‚ which is the result of being self-confident about one’s abilities. Objectivity. The ability to accurately weigh and assess risks associated with a particular course of action‚ as well as
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Behaviourism approach‚ this approach has assumptions of that we’re all born a “tabula Rosa”- a blank state‚ it also says that we learn through 2 types of “conditioning” • Classical conditioning • Operant conditioning Classical conditioning is a basic form of learning in which simple responses are associated with new stimuli. An experiment that shows classical conditioning is the Little Albert Experiment (Phobias). This experiment was to show that you can change a person not fearing anything into
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which [he] called the Natural Approach" (Terrell 1977; 1982: 121). This was an attempt to develop a language teaching proposal that incorporated the "naturalistic" principles researchers had identified in studies of second language acquisition. At the same time he has joined forces with Stephen Krashen‚ an applied linguist at the University of Southern California‚ in elaborating a theoretical rationale for the Natural Approach‚ drawing on Krashen’s influential theory of second language acquisition
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2.1 Introduction The nature of the comparative approach At a basic level the comparative approach is simply one of making comparisons‚ something we do constantly in our everyday lives. Thinking‚ and learning‚ by making comparisons is a very natural and intuitive process for us. We use comparisons extensively in our daily thinking and interactions with people and various objects. However‚ making comparisons is not necessarily easy or without its pitfalls.
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