Marketing Management 12 e PHILIP KOTLER & KEVIN LANE KELLER ISBN 0-13-145757-8 658.8—dc22 Note: all credits for contents goes to the original author. Summarized by Wawan Setiawan (winanci@gmail.com)Summarized by winanci@gmail.com 2 Redefining Marketing for 21 st Century ● Marketing is everywhere‚ but tricky ● It makes Marketing management difficult because it needs continuous improvementSummarized by winanci@gmail.com 3 The scope of marketing: What is marketing? (1) ● Marketing:
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Initial Assessment of Allen Lane Case You’ve hit the nail on the head with the first question. So we’ll incorporate that in the presentation. I’ve listed my views on the remaining questions. ### How should Allen Lane Value Plas-Tek? Pros: - Gross margins of 40% (nonproprietary product) - Well experienced staff with great customer knowledge & service - Loyal customers - Established company with more than 25 yrs of experience. - Can grow business by including active salespeople Cons: - Liabilities
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I really enjoyed Anthony’s Lane review of “Get Out‚” starting from where he talks about Chris encountering when he first meets Rose’s parents. When Chris and Dane (Rose’s dad) have a one-one conversation‚ Dane begins by justifying how bad it must look to Chris to be a white family with a black groundskeeper and a black house cleaning and ends the conversation by saying how he would have voted for Obama in 3rd term if he could. In the review‚ Anthony Lane writes‚ “What we have here‚ in other words
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Tennessee V. Lane Case Before 2004‚ courthouses and other public buildings differed from how they are today. There was one thing that these buildings did not have‚ a handicapped entrance. At this time‚ it could be very embarrassing to be handicapped because you could do nothing for yourself. If you wanted to enter a public building‚ you had to ask someone to carry you in‚ or even worse‚ you might have to crawl up stairs to enter! This was a definite problem that had been around for years‚ however
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Charlene Isidoro * Meliton Navejas * Jireh Perdona * Randyl Vilog Shoe polish is a wax material used for shining the shoes‚ boots or any other foot wears. It makes the shoe clean and smooth all day long. Shoe polish is applied on cloth‚ brush‚ or rag. People can make our shoe shine by gently rubbing the cloth with an amount of the shoe polish. After you apply this‚ wait for the shoes to be dry. This shoe polish is made from charcoal and candle. By being creative‚ people can invent or
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Shoe Zone is a UK retailer focused exclusive on providing customers with shoes. The company started in 1980‚ when Smith brothers bought Bensonhoe. The brothers turned the business around and have continued to acquire new retail stores to the Shoe Zone family. Furthermore‚ in 2010 Shoe Zone launched its online store and the retailer has become one of UK’s biggest shoe retailers. With over 500 stores and an online platform‚ Shoe Zone is going from strength to strength. The product line at Shoe Zone
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Dear Mr. Knight‚ I read your book Shoe Dog and it makes me want to start a business like you. I really like all the description and in depth of every situation that happened. A lot of biographies don’t do that and that is what I like. I could read your book forever. You should come out with another one because the first one is only to the 80’s. I am wondering if any of the people that you mentioned in the book still work their? Even though it’s a biography it still kept me on the edge of my seat
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The Bridge of San Luis Ray The Bridge of San Luis Ray is an American author Thornton Wilder’s second novel first published in 1927. It tells the story of several interrelated people who die in the collapse of an Inca rope-fiber suspension bridge in Peru. A frior named Brother Juniper witnessed the tragic accident. He has taken on a mission to find out why the five people had to die with the collapse of the bridge. Juniper decided to research the lives of the five
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The Formal Report: MARK 495 Assume that you are a consultant to the company. Present a complete analysis and actionable set of recommendations to Mr. Christophe Reale‚ managing director of Expressamente at Illy. Your analysis should include a set of reasonable alternatives and a plan (including qualitative and quantitative justification) that could be implemented by the date outlined in the case. The following‚ while not intended to be the sole focus of your report‚ can help you navigate
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Parking Monitoring System with Swipe Card Machine Submitted by: Loverday R. Castro Mark Christian Santos Remdel Yaya John Eric Guilas Paula Jane Cosme __________________ Mr. Ronel N. Dadula Thesis Adviser CHAPTER I THE PROBLEM The proposed study entitled “Parking Monitoring System Using Swipe Machine” will mechanize the recent Parking dilemma of SM Pampanga by providing an automated system that will help supervise the Parking Area. Using the Swipe Card technology‚ it will solve
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