SMIRNOFF NIGHTLIFE EXCHANGE MEDIA CAMPAIGN CHAU Hong Duc Table of content I. Analysis 1. Overview 2. Significant figures 3. Why is it successful? II. Recommendation III. References I. Analysis 1. Overview Smirnoff Night Life Exchange project is an annual promotion campaign integrates series of nightlife parties‚ leading to the biggest party in the November each year‚ along with global dancing competition judged by Madonna. Initiated by Smirnoff – the 1st worldwide
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years of 218 – 201 B.C‚ saw Rome come dangerously close to her own demise. The Carthaginian campaign in Italy‚ led by Hannibal Barca‚ was immensely destructive and costly for Rome. It is interesting to note‚ however‚ that Hannibal never led a direct campaign against the City of Rome—a detail that has been both praised and criticized. One would naturally then ask‚ why did Hannibal never lead such a campaign? An investigation of Hannibal’s strengths
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National Road Safety Campaign 2013 which was held on 4 February 2013 at the Terminal Bersepadu Selatan (TBS)‚ Kuala Lumpur. In-conjunction with the Chinese New Year celebration this year‚ the event was implemented by the Road Safety Department (JKJR) in partnership with huge names deriving from government agencies and key players of the automotive industry. YB Dato’ Seri Kong Cho Ha‚ Minister of Transportation‚ graced the event as the Guest-of-Honour to launch the campaign in a ribbon-cutting
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The Battle of St. Lô took place from July 9 to July 24‚ 1944. It was an important battle in the Allies’ campaign for the liberation of northern france. About a month after the Battle of Normandy‚ it was the fight for an important French trade city. The Germans had taken the city without opposition from locals‚ but its liberation took the lives of many. The Americans considered this a worthy cause‚ however‚ because the city was vital to the Allies’ plan. The battle was important to the war because
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The incredible industrial giant behind the Macintosh computers made a very strong push back in the 2000’s with their “Get a Mac” campaign. This campaign featured a denotative aspect of personified versions of “Mac” and “PC”‚ going about small skits to prove a Mac’s superiority over its competitor all whilst the connotative sense had a much less diminishing message of individuality within the western consumer culture. Simply‚ Apple had a message that could easily be read in the very simple and small
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In light of the ensuing union organizing campaign‚ I have initiated this memo to provide you with information on operating within a unionized vs. non-unionized environment. Also‚ this memo will discuss the actions allowed by management representatives during the organizing campaign. Union representation has declined significantly over the years‚ but unionized workplaces will continue to play a crucial role in the global economy. Management strategies and practices between unionized and non-unionized
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Sergiu Iacub Marketing Research BUS 362 Rossen Petkov Individual Campaign Case Study Kia Sorento “Space Babies” 1) About the company KIA Motors America is one of only three auto brands to increase U.S. sales in each of the past four years. The company is the marketing and distribution arm of KIA Motors Corporation based in Seoul‚ South Korea. As of June 2012 Hyundai Motor Company owns 38% of KIA. The company offers a complete line of vehicles through more than 765 dealers throughout the
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Moreover‚ additional information about the price war is needed to be figured out immediately. Does the discounted price apply for a short period of time or long term? In addition‚ the terms and conditions for the promotion are also involved. For example‚ Starbucks drove their customers crazy because of the 50% discount Frappuccino in happy hour campaign. In addition‚ it also attracts more new customers. Meanwhile‚ their competitors should consider about applying the same strategy or do nothing. The
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Have you ever thought if the First nations were as unified as today in the 1870’s during and after confederation? Well I believe that when confederation reached in 1870’s the first nations weren’t as unified like they were before the confederation which leads me to think the woodlands (Ojibwa) are divided for the following reasons‚ they didn’t work as a group to do anything after confederations‚ after they moved to their new land they were happy about how part of their group was trying to control
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“Suck on this.” – Slogan in Tacoma-Pierce County Health Department anti-tobacco campaign It’s rude‚ crude and all but guaranteed to get many parents and sticklers for good manners up in arms. In other words‚ it’s designed to appeal to average teenagers. Or at least get their attention. That’s the goal‚ anyway‚ of the new anti-tobacco campaign by the Tacoma-Pierce County Health Department. The messages are particularly targeted at young people‚ because research has shown that those who
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